SWOT Analysis of Pinterest


  • Pinterest has an Education section already set up for searches
  • Easy to store ideas and links rather than storing on your computer
  • Easy to share ideas with people from other areas across the world
  • Interface is user friendly
  • Currently a large following
  • Visually appealling (Rocky Lam, 2013)
  • Simple to find, save, and share ideas (Alemon, 2013)

  • Most current Education items are literacy and numeracy based
  • Most items are for Primary and Junior students
  • All items posted have to be connected to a website
  • Most items that get pinned are for Do It Yourself items, fashion, beauty, or food
  • Searches are not always relevant if looking for something specific (Diane, 2013)

  • Could have advertising on Pinterest to earn revenue
  • Could be made more appealing to male demographic
  • Potential to have more education links
  • They have updated their interface to meet the needs of the growing number of journalists using Pinterest, and could do something similar for teachers
  • Creating more sub-categories for education (Dave, 2013)

  • Currently educational resources are often shared between people in the same board
  • There are websites that they could link to that often have teaching resources available
  • E-learning/blended learning courses that are becoming more popular offer teachers another resource for activities
  • Legal copyright issues
  • Diigo (Naomi Robins, 2013)
  • Evernote (jkhanson, 2013)

If you would like to add to this SWOT analysis, please post a comment below.

89 comments on “SWOT Analysis of Pinterest
  1. Lois says:

    I like the idea of having a Pinterest site just for educators. “Pinterteach and Learn”. I think subject categories would be a natural easy fit. Copywrite may continue to be an stumbling block. Another weakness may be that the image needs to be on a website. Not all teachers have websites to display their units of study. As this became more common place, the pinterest boards would become populated. I hope PInterest doesn’t take your opportunist advice to add overt advertising. I do think there are people being paid to pin items from specific websites to advertise covertly.

  2. Thank you for this analysis. I have used Pintrest for an “Introducing Yourself” exercise once and the class quite enjoyed it. There is potential there, but your weaknesses are well stated.

  3. dmp6 says:

    I have not used this media but it does look promising. I will look more closely at this area.

  4. amb585 says:

    I’ve used Pinterest for educational resources before and my roommate, who taught kindergarten, used plans from it at least twice a week. I like it because it is so easy to browse for ideas on your phone. Rather addictive though.

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