Nintendo just recently released the new Nintendo 3DS!
Personally, I think this new DS is super cool because it included the function of having 3D! I can’t believe this technology works now, meaning everyone will feel like gaming has come to life! They are currently doing very well to promote this new product and I realized how they did not allow this product to go into the decline stage of the product life cycle, in fact they introduced new technology and basically tried to attract a new market segment with this product!
Furthermore, to add on to their advertising strategy they even introduced the new Pokemon Black and White version that everyone is very into playing right now. This can definitely help since people may buy the new games along with the new Nintendo! Nintendo is using mutichannels for marketing, using the internet channel, the store channel and basically all the multi media and advertisements.
They are also using the AIDA model to first gather the attention of the young target market and then allowing consumers to play with the Nintendo and hold presentations to sell their product. This way it will capture the interest and desire of the target market. Finally, using followup techniques to establish long term relationships with customers. This sales process will allow Nintendo capture their target market and to be profitable.
However, with all the teenagers these days, it should not be hard to sell a product like this because everyone loves to game especially now there is the 3D function!!!! I actually never owned a DS before, only have the earlier gameboy color! Some people may rather buy the ipad rather than the DS and since the Ipad has more function it can be a big competition of DS along with xbox and PS3.
Finally, lets take a look at the first offical look video of 3DS
