Interactive videos are like a choose-your-own adventure storybook where users can choose the course of action or just play around with content and enjoy the visual entertainment. It’s a fresh way to tell a story and reward loyal fans with something unique and unexpected, ultimately bringing them closer to a brand or product. In this case, to build up anticipation for the fifth season of Mad Men, the award-winning Fine Brothers released this 8-part game on YouTube.
I was definitely really intrigued by this idea and pleasantly amused by the usage of hidden jokes and character nuances that only a long-time Mad Men fan would enjoy. This is a great example of an engaging interactive video.
https://www.youtube.com/watch?v=nW5mZey1iXw&feature=player_embedded
Have you played around with any interactive videos lately and what were your thoughts?
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