The Blogger: Jill Koh is a 4th year student at the Sauder School of Business, UBC specializing in Marketing.
The Blog: We know that the traditional Marketing Mix consists of the 4P’s: Product, Price, Placement and Promotion. But with the rise of the digital era, traditional methods are simply not enough to keep up with growing competition. This blog is dedicated to everything e-marketing, focusing entirely on online business trends as well as creative and innovative ideas for bringinging digital marketing Into The Mix.
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