Business Blog – Kalin

I just read a blog today which I interest a lot and also relate to me as a consumer who bought online in US. It’s about the reason of consumers will be buying more online this holiday season which I think is related to our course topic of Consumer Behabior these days. Consumer behabiour is really important for business. To understand the reason of consumers shop online in holiday season can help firms to have a better plan for the coming holidays.

From the diagram here, which is also available in the blog I read, we can see that all the reasons are almost equally important. The most important three for 2009 are free shipping, not available in store, and better deals. Also, people who shop online increased from 2008 to 2009. This means firms may need to start considering about e-commerce which might be the trent for future development. Based on the reasons that consumers want to purchase online during holidays, firms can creat some special products which only available online to attract loyal consumers and new consumers. Firms also can make convenience available to online consumers which make them feel same as consume in a real store, but do not need to walk out which is even better.

Overall, online shopping site offer consumers better price, more convient, and more selections which are the major reason they want to consumer online and also the major concern for firms to consider for future improving.

Here’s the link for the blog which I commented on:

http://blogs.forrester.com/reineke_reitsma/10-11-26-the_data_digest_why_us_consumers_will_be_buying_more_online_this_holiday_season

The much awaited Panasonic Lumix GF2 is just available to the whole world in Jan of 2011.

A video clip of the advertisement for GF2 in Japan becomes very popular online. Many people in Xiaonei or Facebook share the video clip and change their title to something that related to getting a GF2.

Although most people don’t understand Japanese language, they all get interested by the video after they watch it.

Greatest marketing strategy that used in GF2’s Japanese advertisement is the highlighting of the major feature that offered by GF2 – touch to focus and blur the background.

Marketing Strategies involved in the clip:

1. Advertise in a very attractive way

2. Catch people’s attention (touch AF)

3. Get people’s interest (defocus control)

4. Easy and New way to handle (intuitive touch-control shooting)

The promo vedio filmed by Panasonic UK

other Marketing Strategies used in Lumix GF2:

1. show the competitive abilities in the video

    – world’s smallest and lightest Digitial Interchangeable Lens System Camera

    – MF Assist

    – My Color Mode

    – Menu Customize

    – Rack Focusing during Movie Recording

    – Defocus Control during Movie Recording

    – Life View Finder (Optional)

2. outline special features in words

    – 12.1 – megapixel Live MOS Sensor

    – Venus Engline FHD

    – Intelligent Resolution Technology

    – Intelligent D-range Control

    – Intelligent Scene Selector with Touch-Screen Operation

    – LUMIX G 12.5MM/F12 (3D lens)

Based on the marketing strategies that Panasonic used for its Lumix GF2, John Mitchell, product manager at Panasonic, said that quality and innovation of the device are at the core of the GF2.

Welcome to UBC Blogs. This is your first post. Edit or delete it, then start blogging!