Candy Crush Saga is a game which was released in April 2012 for Facebook and released for smart phones approximately seven months later. It was developed by King. This game suddenly became popular since then. It gained more and more players and now it retains over millions users. I also addicted to play this game four months ago. However, I’m not playing it anymore. I’m tired of playing it.

On September 26, 2013, the maker of Candy Crush Saga secretly handed in the files of applying IPO. From my personal perspective, the main reason that the maker decided to transform its company into public is the company retains a large number of users.

However, I do not think this is a good decision. Generally, the companies going to be public which are really huge, such as Apple, Google, Yahoo, etc. On the contrary, Candy Crush Saga is not that strong and huge enough. Its ought to have more weaknesses than benefits of being public. It is risky to transform into public. In my point of view, it’s not rush to being public. Just do the spadework and expend the company first to gain more strengths.

http://business.time.com/2013/09/27/creator-of-candy-crush-takes-risky-ipo/

http://timebusinessblog.files.wordpress.com/2013/09/851559_567376339961741_956524800_n.jpg?w=360&h=240&crop=1

Groupe Bolloré is a French family-owned firm which is planning to start an electronic cars’ business. We learned the Business Model Canvas in class and I think this news can be well related to the canvas. Nowadays, pollution and the scarcity of resources are big problems in the world. Petroleum is non-renewable resources. It will be run out one day. Therefore, the value proposition of Bolloré is to save resources. They use electronic instead of Petroleum. Moreover, their products are targeting to rich countries. Producing efficient electronic cars creates very high costs. Hence, only rich people can afford these cars. Rich people are their most important customers and sell them directly. They attract customers who are interested in new technology and fashionable. Their key partners are Renault, Better Place and Pininfarina. However, Better Place declared bankruptcy and they are no longer in a collaborate partnership. Their key resources is the battery which is provided by Pininfarina. Bolloré is planning to expand urban car-sharing schemes and as well as producing its existing electric Bluecar at Renault’s factory in Dieppe. This is Bolloré’s key activity. This product requires high technology, so it costs a lot which absolutely includes fixed and variable costs.

http://www.economist.com/news/business/21586590-french-firm-seeks-new-roads-profit-electric-cars-plugging-away

http://cdn.static-economist.com/sites/default/files/imagecache/290-width/images/print-edition/20130921_WBP006_2.jpg

Instagram is an online photo-sharing, video-sharing and social networking service that enable its users to take photos and videos and share to their friends and followers. Nowadays, this app is very popular among people, especially teenagers. Not surprisingly, I am one of those users and I like it. Instagram was bought by Facebook in September 2012 for $715 million in cash and stocks.

On October 3, 2013, the company announced that the advertisements are going to be involved in Instagram. Users will be able to see the ads in their photo streams. However, if they are not interested in these ads, they can hide those and give feedbacks as well. I personally hate seeing ads when I’m using the apps. It’s annoying. However, in my point of view, Instagram is making a great decision. Most people who are using Instagram are following the celebrities and some brands. They would like to follow these informations. Therefore, the ads which are posted on Instagram will be valuable. The companies can get more customers by posting these ads and Instagram can make more profit. Furthermore, this action won’t have a negative influence on Instagram cause users can decide to keep the ads or not.

http://business.time.com/2013/10/03/instagram-will-usher-in-ads/

http://timebusinessblog.files.wordpress.com/2013/04/158539421.jpg?w=360&h=240&crop=1