Comment on the blog

http://www.the-cma.org/about/blog/infographic-email-opens-on-mobile-devices-steadily-growing

In the contemporary scenario, technology and innovation are prominent. This is evident with the dynamic nature of the society in creating and adopting technology an actuality that has revolutionized the society. One of the technologies, which have been influential in recent times, is the creation of the smart phone. This disruptive technology has influenced the society and consequently the economic and social landscape in the contemporary scenario. It is a common scenario for an individual, to feel panicked when they realize that they had forgotten their Smartphone somewhere. This is an indication that Smartphones have been embraced by the society as an integral part of individuals, from executives to children. This means that the technology has cut across the demographics evident in the society including  age and social class. The introduction of social media has magnified the significance of Smartphone. This is due to the capabilities of the phone to offer applications, which were previously confined to computers. Individuals use smart phones to socialize through traditional mobile services, and the additional applications and features, which facilitate internet access for users.

Email. as a more convenient way of formal communication between business partners or business and clients, is used most frequently for people in their everyday life and workplace. With the development of technology and Smartphone, it is not hard to understand why “consumers have grown comfortable reading email on their mobile devices and, they have come to expect content to be in a format optimized for their device.” The society has to a great extent changed as a result of the usage of the Smartphone mobile device as well as continuously evolving through the use of an ever improving technology of Smartphone. Smartphone allows information to be accessed more efficiently and faster than ever before as well as providing us with a cost effective and stable medium of attaining the information that is not time dependent.The connectivity of Smartphone allows us to use them in the informal learning of our daily activities. The Smartphone technology devices have been used to revolutionize the forms of learning that are an effective and efficient form of education as well as assisting in its implementation to the mainstream society. As a result of the recent data speeds advancements, the mobile phone devices provide a totally wireless and mobile efficient communication method, and  reading and saving emails on Smartphone have made it easier for people to save information and saving emails on Smartphone have made it easier for people to save information that they believe is useful for future reference.

As I always believe, marketing is a persuasive process. As a consumer, I find myself always want to try new things, and many times I will just make a purchase decision when I see the persuasive packages of foods in local super store.

When looking around my house, I find two food packages that I believe use the most persuasive techniques of marketing. The first is called Vaalia kids vanilla yogurt. Since this product targets kids, this package is designed to be attractive to kids with very bright and vivid color. Children are always easily fascinated by the colourful packages and would like to ask their parents to buy anything that makes them look cool and different. Other than this, the package also clearly highlights the selling points of this product. In the front of the package, there is a focus on Omega3 and DHA and kids benefits for “function and concentration”. There is also an outstanding highlight of “packed with goodness” with a simple smiley face, which delivers a happy mood. The information delivered by the package is clear and easy to understand. Its nutritional benefits are stated in an easy and simple tone. For example, instead of just printing the legally required nutrition panel, there is statement such as “Protein for growing bodies” and “Calcium for strong bones and teeth”. In this way, this package not only attracts kids, but also persuades parents who are the purchase decision makers.

The other food package that uses persuasive techniques is a box of Lindt Chocolate. Generally speaking, I think the design of this package is very charming and beautiful. With an impressive red color as the background, the consumers always feel refreshed and cheered up when seeing this box. With the brand name “lindt” printed in art word in the center of the box, there is a fancy picture of melting chocolate surrounding the words which allows the consumers to imagine how smooth the chocolate will be when melted in their mouths. The combination of pictures and art words gives consumers a feeling full of warmness, encouraging them to buy one or two boxes to celebrate their perfect day or give out as gifts

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