This group assignment provides me with a great opportunity to work in an effective team setting, in which we all contribute to the overall success of the project. During the process of brain storm, we gather ideas and put them together so that we can think deeply afterwards and come up with more meaningful questions and answers. During the process of research, I collect information from not only the official website of Mountain Equipment Co-op, but also the most updated peer reviewed journals, in order to get their brand culture, I learn how to apply the concepts and ideas discussed in class into real life cases, for example, how to identify the 4Ps in this company, and analyze how its products, prices, place, and promotion should be set in order to achieve the best marketing result. I also learn how to best organize a team so that each team member can woke on the part that he or she is best at, and in this way, we all present the best possible work that can be completed individually. There should always be a person in a team to on the part that he or she is best at, and in this way, we all present the best possible work that can be completed individually. There should always be a person in a team to check on these individual work and do the final editing.
What I will probably do next time is to think more out of the box during the process of brain storm. I feel that we are restricted to the marketing concepts and theories, for example, in this case MEC has instituted measures relating to Corporate Social Responsibility. This enables them to give back to the society through measures such as employment to the youths in the area and holding events that further enhances the bond. MEC has introduced grants to the residents, and offers scholarships to them as well as fronting for their fundamental rights. We may explore its marketing strategy through this perspective,as I believe marketing is deeply rooted in the daily operation of the company and also in the company’s overall strategy.
My top takeaways are that the company’s overall goals and objectives, products and services are presented clearly in the video. People who watch the video would be able to identify what MEC has done to satisfy the customers’ need and how it has attracted more people to purchase. MEC has crafted a Five-year strategic plan centered on product improvement, service and improving performance of the services offered. Many have sought to know; what really sets MEC at the top scale, in sustainability assessment.
Looking through their performance trend, one will notice highs on literary all their descriptions. They have managed to improve their product brands, drive activities that preserve favorable climatic conditions and ensure that their stakeholders are contented with the progress. This inspires me to craft a five-year strategic plan of my own life, and achieve these goals one by one.