Here is the blog post linking to and commenting on a fellow Comm 296 classmate’s blog post at https://blogs.ubc.ca/cole/

The title of the blog is Making a Successful YouTube Channel.

YouTube allows people to easily upload and share video clips on the Internet through websites, blogs and emails. It is easy and fast, has nice interface and quick streaming. Other than sharing information, another great feature of YouTube is that it offers a two-way communication system to its users. People can not only watch videos but also post their responses and feedback. By reading the responses and ratings, people save time in deciding whether this video is what they are looking for and picking up only those they really want. I find the content of this blog is very useful and objective. This blog provides accurate information with no advertising and the author is very objective in presenting the information leaving places for visitors to make comments. The author clearly states all the factors that are necessary to make a successful YouTube channel, and remember to keep them in order.

The author mentions in the blog that the most important factor is context. I agree that content is very important, but i think clarifying the goal of creating the channel is more important.One can use YouTube to promote products and services, introduce new concepts and ideas of certain products, and getting feedback from potential consumers,  and one can also use YouTube to demonstrate their existing products, which is not only cost-effective for them, but also benefits consumers a lot, for example, many products require installation by consumers themselves and it is usually hard to figure out how to put the pieces together from the manual instructions that come along with the product itself.Some smart enterprises upload installation demonstration YouTube videos and make it easily accessed online, which makes it much easier for consumers to figure out how to put them together and consumers’ loyalty to their brand is therefor greatly enhanced. Only when we are clear about what our goal is could we establish a channel that best illustrate our intention.

GIA (Global Industry Analysts, Inc.) announces the release of a comprehensive global report on the Children’s Wear markets. The global market for Children’s Wear is projected to reach US$156.8 billion by the year 2015, driven by the frequent need to purchasing new clothing to address the requirements of growing children. Rising income levels, trend towards nuclear families, and parental desire to offer the best to their children is likely to foster market growth.

Children’s wear market is among the most lucrative segments in the global apparel industry.  Though the global economic meltdown has significantly affected growth prospects in the retail industry, the children’s wear segment has exhibited considerable resilience to the adverse market conditions, as against the men’s wear and women’s wear categories. The market is influenced by factors such as transforming consumer preferences, customer profiles, parents and children’s influence on buying patterns, and availability of greater choice. Future growth in the market is also dependent on factors such as brand-related investment, design elements, and ethical developments.

In order for a kids’ wear company to succeed in China, there are internal and external factors that need to be considered. The internal factors include the multi-culture management, offering fashionable products, availability of greater choice, design elements of the current trend of North American, the programs of product development, gift shopping trend and low-price marketing. External factors influenced by the factors such as the requirements of growing children population in China, income levels and disposable income of customers are rising, the consumers favor foreign brands of apparel, develop new strategies through high technology and cooperation, parental desire to offer the best to their children, children play a significant role in influencing parental decisions pertaining to purchase of kids wear, and knowledge among the parents and children about brands and broadened their perspectives.