Apple products are “all the rage” amongst young and old: high school students keep iPod Nano’s or Touch’s in their pocket to deter boredom; university students have either iPad’s to read eBooks or a Macbook Pro’s to take notes on (sometimes even both); adults collect every generation of the iPhone.
Without a doubt, iPhones are fast, convenient, and aesthetically appealing. However, for equivalent pricing or less and the same or better specs, there are many alternative smartphones that are less popular merely because they lack Apple’s brand reputation (related video recently receiving more than 8.8 million hits). Such are the Samsung Epic 4G and HTC Evo 4G.
These devices both support the fast Sprint network and customizable Android operating system. Both phones have a wider screen than the iPhone and better resolution cameras/VGA’s.
The Samsung Epic offers an AMOLED screen equivalent to iPhone’s retina display; plus, it sports a 1500mAH battery which allows for a longer battery life. Furthermore, the Epic provides a slide-out QWERTY keyboard. Also, a new input method for Android smartphones is Swype, which set the Guinness World Record for fastest texting ever.
So what’s the difference?
Essentially, good marketing. Apple establishes a strong emotional connection with its advertisements, contributing to user loyalty.
3 replies on “iPhone 4G: Good Brand Reputation Leads to Overpricing?”
Keep in mind that apple often has first mover advantage. The iphone was the first ‘touch’ smartphone. Early adopters jumped on the opportunity, and apple provided with a friendly interface and cool graphics. Oh and marketing did also play a role. Mr. Jobs repeated the process with the iPad of late.
http://www.wired.com/epicenter/2010/09/apple-media-obsession/
nike blazer low…
The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to bro…