Unethical Food Marketing to Children is one of those small things but has big effects. As this article writes (http://expertscolumn.com/content/unethical-food-marketing-children) Big fast food companies such as McDonalds and brand name soft drink companies such as Pepsi all uses unethical marketing, especially geared to children since they don’t have well developed and critical judgement on matters. McDonalds’ food and Pepsi Co’s soft drinks are proven to be unhealthy for people (as seen on “Super-size Me”) Soft drinks also makes people sick (like mentioned in this blog). The growth hormones in McDonald’s meat effect children’s development. But those companies in question never mention it in their commercials. It is unethical to have scientific facts about side-effects of too much fast food and soft drinks but not to mention it in their Ads. Their Ads not only doesn’t address the health concerns in fast-food and soft drinks, but tries to make their products seem more positive and healthy with celebrity branding and ‘cool’ slogans’ (Pepsi Solgan: “The Best Drink Created Worldwide”). As Children are especially vulnerable since they are too young to critically think of possible side effects. Together, it makes the matter worse. They try to portray themselves as very positive, healthy, and lively (fun to eat/drink), easily luring uneducated kids. The primary reason for the issue is the vulnerable minds of kids, their demand for soft drinks, and lack of legal framework. Cigarette commercials address its health hazards, alcohol and gambling commercials always address reasonability. But why are fast-food and soft drink company not addressing any concerns? I would suggest the companies to voluntarily be more responsible and practice ethical marketing by including unhealthy side-effects in their commercials.
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