Because I am a fan of Zara, I want to remind you:”Don’t say Chinese government is defensive towards foreign companies, your company should guarantee the good quality of your clothing! Please stop finding excuse for your bad quality clothing!”
About two years ago, China’s consumer watchdog attacked Zara for poor quality. The firm denies that it was singled out for political reasons. But the Chinese government typically targets foreign firms first. Last week McDonald’s and Carrefour were pilloried for minor lapses.
Zara has good operations management. It is famous for fast fashion. It only takes three weeks to make the draft to the shelves in stores. The renewal of it’s trendy clothing is really fast, so that consumers will be attracted to visit the store more than 2 times a month. The temptation from Zara is far more irresistible than other similar stores that only have two seasons to change clothing.
The fashionable clothing brings young customers; the cheap price absorbs more middle aged women to shop in Zara.
No matter how chic and cheap those clothing are, good quality and reputation are always the fundamental requirements.
This is just a warm reminder for the fast growing brand- Zara.
Normal people believe only when they see that happens. While for social entrepreneurs, they choose to believe and then see the desired results. Creating systematic changes, driving by social benefits, social entrepreneurs are creating social benefits and making more happiness for people who need help.
Tom’s is one of the companies that are contributing to social improvements. It has sold over 1 million pairs of shoes and given away just as many as part of its one-for-one model.
They found a way to make money, and a way to provide shoes for kids.This is beneficial for them, and for the kids they serve.₁
Toms founder and CEO Blake Mycoskie has found a bright way to give an unique meaning for Tom’s shoes business and dramatically increase the brand value.
Similarly, Save on Meats is in the forefront when it comes to giving to the community; one of their many programs is to provide nutritious, sustainably sourced lunches to women in single room occupancies.² At the same time, Save on meats creates many job opportunities for homeless people.
One of the effects of helping community is to create a harmonious atmosphere. There aren’t homeless people walking around, no violence happening because of jobless and starvation, and no quarrel between customers and store owners because of the bad services. A harmonious community is very fundamental, yet not attainable in every corner of the world.
Business people should realize the happiness created by social responsibility will benefit society and their business as well. Hopefully, giving back to society will become more recognized and preferable. Our world needs more companies and more business getting involved in the development of social entrepreneurship.
Sexism in ads is uncomfortable for some audience, but meanwhile it can make consumers remember the products.
For instance, the advertisement of Nando’s made fun of a blond girl.
This ridiculously insulting South African commercial presents a fantastically stupid woman who can’t find the french fries on her plate—because they’re obscured by her enormous breasts. The ad was pulled after complaints.
Obviously, Nando’s is trying to make its audience notice and remember the “double chicken breasts burger”. From the blond girl’s breasts to the chicken breast burger, it is easy for audience to recognize the relationship, but it is kind of unpleasant for those big breast girls to consume the products, because they may take a risk to make such a stupid mistake like the girl in that advertisements.
Some girls may feel like they are offended in terms of sex and body feature. This is also a risk for Nando’s, because they may face the dissatisfaction from women and sexual equity supporters.
When making advertisements, companies should predict the outcomes which may have advantages and disadvantages at the same time. Which aspects can exceed is the key point when evaluating.
(Here is Emily chen’s blog about advertisement)