MNCs: Perception and Reality

In “MNCs, Social Responsibility and Conflict” Juliette Bennett writes:

“The international business community will increasingly need to promote greater economic inclusion and social justice in its operations, or it will be blamed for contributing to the conditions that lead to violent conflict. That may not actually be the case, but the perception is a fact of life in our rapidly shrinking world” (http://info.worldbank.org/etools/docs/library/57510/bennett_article.pdf)p. 410.

Should MNCs, or any actors, be expected to act on the basis of perceptions, even if it “may not actually be the case” that the perception is correct?