Behavioral Science in the Wild:
Getting Individuals and Organizations to Pay Their Overdue Taxes – What Works and What Doesn’t
Dr. Nina Mažar
Professor of Marketing, Boston University,
& Co-author of “Behavioral Science in the Wild”
Friday, Mar. 4, 10-11am PT
Register to attend at https://bit.ly/dibs-seminar
Oftentimes published studies do not clarify all the nuances of an experiment and its findings, making it difficulty for practitioners to successfully translate and scale behavioral science insights from laboratory experiments or smaller pilot studies. In this talk I am going to present evidence from two large-scale field experiments in Ontario, Canada and in Poland on how to get individuals and organizations to pay their overdue taxes. I will share insights on what worked and what didn’t, and link the learnings and takeaway to the content of a forthcoming book, co-edited with BEAR co-director Dilip Soman: Behavioral Science in the Wild. In this book practitioners will find reviews and takeaways from leading academic and practitioner authorities on how to increase their chance for success when applying behavioral insights.
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