Learning News

New Session Added: Fundamentals of Behavioural Insights (Apr 17-May 7)

UBC’s introductory BI course is now offered at two times this spring (Apr 17-May 7): Thursdays 5-7pm ET *and* 5-7pm PT […]

We’ve added a new session!

Our popular introductory course, Fundamentals of Behavioural Insights, is running this spring from April 17 to May 7. We will now offer live online seminars at two convenient times:

  • Option A: Thursdays, 2-4pm PT (5-7pm ET)
  • Option B: Thursdays, 5-7pm PT (8-10pm ET)

Although the early session may suit east coasters better and the late session may suit west coasters better, both sessions are open to all.

UBC Fundamentals of BI blurb
Fundamentals of Behavioural Insights (BI) provides an introduction to behavioural insights, experimentation, and ethics.

In this three-week introductory course, you’ll learn how How BI creates positive behavioural change and how you can use a BI lens to tackle problems.

  • Format: Part-time with live online seminars
    • Option A: Thursdays, 2-4pm PT (5-7pm ET)
    • Option B: Thursdays, 5-7pm PT (8-10pm ET)
  • Length: 3 weeks
  • Cost: $995
  • Next offered: April 17-May 7 (This is the last session of this prerequisite course prior to the application deadlines for the Advanced Professional Certificate!)
  • Register now!
Learn more about Fundamentals of Behavioural Insights, as well as the Advanced Professional Certificate in Behavioural Insights, at one of our upcoming free webinars.
  • Tues., March 14, 12-1pm PT: A special webinar hosted by the BC Behavioural Insights Group for BC Public Servants. Register now (BC Public Servants only)!
  • Thurs., March 16, 12-1pm PT: An open webinar hosted by UBC Sauder School of Business Continuing Business Studies for folks across sectors and industries. Register now!
What Program Alumni Say

“Behavioural insights knowledge and skills are increasingly in demand and unquestionably valuable for new and evolving government services. UBC Sauder’s Advanced Professional Certificate in Behavioural Insights helped me develop these skills through thought-provoking materials, engaging professors, and a dynamic format that blends theory and real-world application. The program is exceptional and I am excited to watch it grow.”

Alexis Gordon
Methods Specialist, BC Behavioural Insights Group
Class of 2021

About BI

BI combines an understanding of how we all make decisions plus rigorous research methods to tackle a variety of problems from sustainability to compliance to employee engagement and beyond. UBC Sauder’s Behavioural Insights programs can provide you with the BI skills and knowledge to make evidence-based policy and product decisions to increase your strategic impact.

About UBC’s BI Programs
  • Learn how to add a BI lens to how you approach problems by enrolling in UBC’s Fundamentals of Behavioural Insights course. This three-week, live online course provides an introduction to behavioural insights, experimentation, and ethics. This course is next offered April 17-May 7. (This course is also a required prerequisite for the Advanced Professional Certificate and this is the last time it will be offered prior to this year’s application deadlines!)
  • Learn how to develop and test appropriate BI solutions for different challenges by applying for UBC’s Advanced Professional Certificate in Behavioural Insights. The certificate is rigorous BI Practitioner training that combines live online coursework and a capstone project to help you develop your BI knowledge and skills. The early-bird deadline for applications for the 2023-2024 cohort is May 31.

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