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Resource: Advice for Building BI Units

UT BEAR’s Dilip Soman and Bing Feng provide six prescriptions for building healthy behavioural insights units in this article […]

Our colleagues at the University of Toronto’s Behavioural Economics in Action at Rotman (BEAR) have written an article in Behavioural Scientist that provides 3 do’s and 3 don’ts for developing a thriving behavioural unit. Read the article.

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