Each year our students in the Advanced Professional Certificate in Behavioural Insights program complete a capstone project in partnership with an organization facing a challenge involving human behaviour. Past project topics have varied, but the common thread is that there is an opportunity to use behavioural science to make a positive difference for individuals, communities or organizations, and/or the planet. Previous examples include:
- Shifting customers from paper to online communications [watch an overview]
- Supporting injured workers in their return to work [see a poster about project #1 or #2]
- Encouraging proper parking [read a working paper about project #1 or #2]
- Encouraging sustainable food choices [watch an overview]
- Supporting employees in following best practices [see a poster]
- Encouraging uptake of various programs
Projects are completed over the course of 9 months. Working professional students work in teams of 2-4 to scope the problem, conduct exploratory research (including lit reviews, surveys, and analysis of existing data), design a behaviourally-informed solution and program of evaluation, trial the solution and collect data, analyze the data, and share evidence-based recommendations.
Do you have a lead on a potential capstone project for 2024-2025? Or know someone who does? Review the pitch doc for more information and to share potential project ideas. Pitches are due at the end of July; program faculty will meet with potential project sponsors in August to help shape ideas before the start of the next cohort.