Research in motion (RIM) unveiled the “Playbook” in front of a packed house at the company’s annual developer conference in San Francisco. The establishment of the Playbook is a direct response to Apple’s iPad. Its points of parity are cutting edge hardware features and flexible operating systems. The Playbook differentiates itself from the iPad in its features of both front and rear high-definition cameras and how it supports Adobe Flash technology. Although RIM’s tablet was met with positive reactions from the community, the choice to delay the launch of the Playbook until next year is a costly mistake. This article ties into the class concept we learned about the importance of being first in the consumers mind. It also illustrates how competitive the market place is, and how difficult it is to establish points of difference. RIM’s first playbook would be entering the U.S. market just as consumers begin hearing about the second iteration of the iPad. Although the Playbook will be a definite revenue booster for RIM, they will most likely lag behind Apple in market shares as they are launching the Playbook too late, and are attempting to enter a market niche that Apple has already entered first.
Below is a link to the article:
http://www.vancouversun.com/technology/aims+change+game+with+PlayBook/3589193/story.html
