As social media is constantly developing, it is not surprising that its channels are evolving too. Many forms of social media are continuously growing in popularity (e.g. Facebook), while some are struggling to survive (e.g. MySpace and Second Life). Blogs are a mainstream media platform and according to a recent report, just over half of US internet users are now reading blogs at least once a month. The growth of usage from these blogs can be attributed to businesses and mainstream media’s desire to have a cheaper, faster, and more efficient platform to distribute their content. This article reflects the class concept of how important a social media team is for a company. Every company needs a dedicated technical and social media team to manage the online world community, to defend against threats, and to find new constructive ways to engage. Blogging is an extremely useful and free marketing tool that can be utilized by companies to maximize exposure and to turn digitalization into revenue. It is also effective because it enables employers to view inputs of employees and consumers. Employee ideas can be used to improve business processes while customer feedback leads to better customer service and higher sales.
Below is a link to the article:
http://www.vancouversun.com/news/Blogging+continues+grow+with+place+publishing+secured/3601022/story.html
