Three young entrepreneurs have created a company that connects businesses with a worldwide network of graphic designers. At hiretheworld.com, any company seeking for anything from a logo to a makeover including websites and business cards, would go onto this website and fill out a brief form describing what they are looking for and what they are willing to pay. Freelance graphic designers throughout the world would look the request over and decide if they will bid and submit designs. The company looks over all the designs, picks the one it wants, pays for it, then outright owns it. This successful business covers the class concepts of being first to an unoccupied market niche and doing things quickly at low costs. They have used their advantages in technology and ease of accessibility to gain market shares. They have focused on a new market segment and were the first to enter the consumers mind as an online connection between businesses and a global network of graphic designers. The traditional graphic design firm business model of a customer talking to a staff member face-to-face, sign a contract, then hoping that he would get something that represents your brand, is being rendered obsolete.
Below is a link to the article:
http://www.vancouversun.com/entertainment/Burnaby+tech+firm+attains+global+reach/3636105/story.html
