May | 2018 | Graphics | Multimedia

Logo / icon created from scratch, starting with a few hand-drawn mock-up and designed with Adobe Illustrator CC.
This icon shows the role of soil in sustaining all terrestrial life including humanity. The person embodied in the tree is rooted in soil of all the continents and produces her food (fruits) whose color is derived from the soil. Soil is not depicted literally but its life-support function is instead emphasized. It highlights the close intertwining between the primary productivity of terrestrial ecosystems and humanity’s welfare and shows that soil is the foundation of our existence on this planet. The icon also has an optimistic outlook, which is much needed to revive hope and interest in protecting our natural resources. The leaves are waving in the sky in a celebratory fashion and the fruits have a full, glowing shape. Love, nurture, and respect the soil and it will feed us all and give us reassurance and reasons for celebrating a healthy and sustainable life on our planet.

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