Between “Be itself” and “money”

This fall a great number of great things are going on in computer and cell phone industries. Together with updates to Windows OS and Mac OS, the releases of Galaxy Note 3, iPhone 5S and many other smartphone companies’ flagship handsets really make the IT companies go into competition with each other.

Apple’s stock price on 9.12

Meanwhile, I notice that on the day when iPhone 5S was released, the share price of Apple dropped unexpectedly. Investors say that even iPhone 5C is not cheap enough to gain a larger market share for the company. There are already rumors about the replacement of Tim Cook going on because it seems Tim Cook can’t meet the shareholders’ expectation, which is a promising future growth for the company.

The situation reminds me of past Apple which was dynamic distinctive and remarkable. In fact, Iit is still the same today. I think the value proposition of the company was, and still is, to deliver the best technological advancement integrated with artistic elegance to people who love perfection. I believe it is this that make Apple becomes a company that stands out among all other tech companies. Such positioning certainly can’t not be achieved by expanding market share as not all consumers all in that category; therefore how could a company that has its own style accepted by everyone?


Steve Jobs once said something similar like “Money will eat Apple”. Now I think it is the time for this great company to choose between “be itself” and “money”.


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