Why COOs?

In my last blog I mentioned that there is a rumor concerning the possible replacement of Tim Cook as Apple’s CEO. This news strikes me with another person who is going to step down from his position — Steve Ballmer, Microsoft’s CEO. In the late August this year, Ballmer has declared to the public that he was going to resign as CEO in Microsoft. There is one thing that I want to point out here that both figures, Ballmer and Cook, are the successor of great CEOs, Bill Gates and Steve Jobs, who establish extraordinary companies. Ironically, the day Ballmer declared the resignation, the Microsoft’s stock increased by 9%. During the time when Cook is in the position of CEO, I find it similar that the stock price of Apple dropped by $300 from its original $700.


Cook and Ballmer

It seems that both Ballmer and Cook are not very welcomed by their investors. Why? The stock prices are two low! Investors want to make more money but the job for Ballmer and Cook are not just to make money. One things that is worth mentioned here is the fact that before these two CEOs are promoted they were all COOs. Why Gates and Jobs want COOs to take over their business? Perhaps after the great invention, they want people to first sustain their exceptional results and in terms of this, it will be understandable why they choose COOs as COOs know the companies perfectly and will keep the business run smoothly at least.


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