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Monthly Archives: October 2014

BC Hydro, a Canadian crown corporate, has been opposed by a delegation of B.C. First Nation chiefs about building a $8 million-dollar Site C hydroelectric megaproject. Such a great project is now caught in a dilemma between B.C.’s need of electricity and first nation people’s activities.

bcbcbcbc

However, the standoff can be broken by an alternative project provided by another independent power producer, Clean Energy BC(the news article), who declared have been building a more cost-effective electricity, which is said to be cheaper but no less powerful than Site C. And it is more likely that government will approve the project of Clean Energy BC rather than that of BC Hydro.

 

Clean Energy BC took the advantage of the controversial project and the opposition from the B.C. First Nation people, a special large group whose voiced must be listened by the government. Meanwhile, It was also a great opportunity for a private-power sector to beat the Canadian crown corporate,since under normal situation the indepent power producer is far less powerful than the government-owned corporation. In addition, the government indicated to have a decision about the project before the end of 2014, so Clean Energy BC definitely used the limited time for government to make a decision and must have a good communication group to engage the government with up-to-date information and its advantages over BC Hydro.

resource:

1.http://www.vancouversun.com/news/First+Nation+chiefs+stage+Site+showdown/10215965/story.html

2.http://www.thecanadianencyclopedia.ca/en/article/crown-corporation/

picture is from the news article.

Blackberry was once the king in qwerty keyboard cellphone market, but these years, with the development and expanding of touch screen smartphone,Blackberry has experienced decline.

blackberry

 

Although Blackberry has touch screen smartphone itself, it still wants to keep its leadership in keyboard cellphone market. It introduced a new product named “passport”, which is perfectly square and targeting at business people. The BlackBerry claims that “passport” is the ideal device for reading e-books, viewing documents and browsing the web.

 

However, I don’t think this passport can save the unavoidable decline of keyboard cellphone. Blackberry said passport is perfect for viewing document, but judging from the picture, the numbers and words in that full-screen excel table will be too small to read. Also, the wide keyboard seems not so comforble for typing.

 

What’s more, the awkward position which Blackberry in is that, it wants to vitalize the keyboard market again and keep the old loyal customers, so it isn’t willing to give it up. But in fact, we can already see the truth that the trend of touch screen phone is irreversible. Because Blackberry knows if it doesn’t design touch screen phones, it won’t survive. Two kinds of cellphone of the same company will compete for the market share,which is not beneficial for the company.

 

All good things come to an end. There’s no company who can be the winner all the time. Nokia, Blackberry, even Apple in the future, will all just be legends in the history.

Resource:

1.http://video.ft.com/3804495471001/BlackBerry-launches-square-phone/Companies

2.http://www.cbc.ca/news/technology/blackberry-passport-square-screen-phone-previewed-1.2701068

3.http://tech.qq.com/a/20130428/000064.htm

4.the picture is fromhttp://blogs.blackberry.com/2014/07/passport-design/

星空lollipop

Vintage Confections, Inc. is a small US lollipop company. It has a special product which lollipop with picture of planet of solar system inside.

Most customers of lollipop are kids, many of whom are interested in the universe and galaxy. Vintage combined these two elements together creatively,which was its differentiation in the lollipop market. This Customer Segment idea is a success according to customer’s feedback. The message on its website shows that a buyer’s son loves this candy very much.

However, as Rita McGrath, the author of Transient Advantage mentioned, the idea of establishing a unique competitive position for long periods of time is no longer relevant to most businesses. During online surfing, I find many people want to buy Vintage lollipop in china but the imported lollipop is expensive. And there exist imitators sell planet lollipops in a more available way at a lower price, causing great threat to Vintage company’ s exporting strategy.

Competition prompts changes. To maintain its learship, first of all, Vintage should encourage consumers to report and complain about the fake products. What’s more, reposition and advertise its advantage as using eatable healthy dye not the potentially harmful one. Make sure to establish the image of having much higher quality than other cheap ones in consumers’ minds.

Resource:

1.http://www.vintageconfections.com/products/planet-lollipops

2.http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=9a135bb3-b3f7-49b4-be12-b83af49eee41%40sessionmgr198&vid=1&hid=102

picture:

1.https://www.google.ca/search?q=vintage+planet+lollipop&biw=1138&bih=533&source=lnms&tbm=isch&sa=X&ei=PtsxVM3gA8WpogSd7YHgCQ&ved=0CAYQ_AUoAQ#facrc=_&imgdii=_&imgrc=4jNv13DqzXsxdM%253A%3BtFZRd-QUloCWtM%3Bhttp%253A%252F%252Fcdn.shopify.com%252Fs%252Ffiles%252F1%252F0148%252F9715%252Fproducts%252Fvintage-12.jpg%253Fv%253D1366422965%3Bhttp%253A%252F%252Fcolossalshop.com%252Fproducts%252Fsolar-system-lollipops%3B1000%3B652

2.https://www.google.ca/search?q=vintage+planet+lollipop&biw=1138&bih=533&source=lnms&tbm=isch&sa=X&ei=PtsxVM3gA8WpogSd7YHgCQ&ved=0CAYQ_AUoAQ#facrc=_&imgdii=_&imgrc=2_e5MjhImcjCRM%253A%3Brm6bhgRwn-evfM%3Bhttp%253A%252F%252Fcdn.shopify.com%252Fs%252Ffiles%252F1%252F0207%252F9574%252Fproducts%252F10_piece_planet_copyright.jpg%253Fv%253D1409776738%3Bhttp%253A%252F%252Fwww.vintageconfections.com%252Fproducts%252Fplanet-lollipops%3B2048%3B1413

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