After reading Vivian Leung’s Blog and going to marketing class today, I decided to write about this new and exciting marketing strategy that Blenz has which is to putting a red band coffee sleeve on your blenz cup to tell people that you are single!H
Here is the link to the article: http://communities.canada.com/vancouversun/blogs/techsense/archive/2011/01/20/buy-a-blenz-coffee-get-a-date.aspx
but I won’t talk much about it since most people probably read it before class today. However I do want to share and talk about how exciting class was today since we got to skype with the president of Blenz – George Moen who is actually a graduate of Sauder!!
Here is a quick video link of George talking about Blenz 
I think it is so amazing that George has created a company that is very distinctive in many ways and they are constantly creating innovative marketing strategies to attract consumers from their big competitor starbucks. This idea of red band is so exciting because since I’m single myself, I would love to just buy a cup of coffee with this red band and tell other people out there that I am single and ready to mingle =)
The market segmentation for this new idea includes:
Geographic: Since Blenz is selling the drink, it is targeting all the people that live near the store or perhaps students living on campus or people that go shop at malls.
Demographic: It is targeting all the singles that ranges from teenagers to young adults or targeting those who work or goes to school and require coffee everyday. I think Blenz is really trying to capture the young guys and girls because that group is where there are most singles that want to find a date for valentines!
Psychographic: Definitely targeting the group of people who see’s themselves as singles, fun and outgoing and ready to meet other singles. They are trying to communicate to people who have a exciting lifestyle and to those who wants to have a good time. Targeting people who are enjoys a cup daily cup of coffee and promoting the idea of how Blenz will help them stand out from peers and that it is okay to be single with confidence.
Loyalty: Blenz is also trying to segment the group of consumers into loyal consumers and consumers that drink from Blenz occasionally. Buy using this red love band, it will not only retain most of the loyal customers but it can also attract new consumers who purchase coffee from Starbucks and Tim Hortons!
I definitely find this red band idea super innovative, but Blenz does not stop here, they also serve awesome coffee with latte art which is such a cool idea and it definitely captures the youth market. Here is a video showing a worker at Blenz making a heart and a rabbit on the coffee!
So what are you all waiting for? Grab a cup of coffee at Blenz if your single!