http://piximus.net/vehicles/advertising-war-between-car-brands#13

There are small “wars” going on here and there in the advertising world as companies try to appeal their point of differences to the consumers by directly referencing their competitors. One of the most notable battles going on after the Pepsi-Coca cola battle that each appealed respectively their youthfulness and classical images, are the battles between multiple car brands. It is no surprise that the car brands are referencing each other in advertisements as they exist in a fiercely competitive market where an edge in anything, whether it be engines, appearance, or name values, could directly affect the sales of that car.

In the article, there are different ads that each either promote their brands strong points such as winning the car of the year, or having the greatest appearance, engines, or ABSs, or degrading other brands, such as the picture show, in BMW and Audi each trying the show the deficiencies of the other cars

These advertisements can hardly be called “friendly competition” but it is still a healthy competition as the companies are each showing their points of differences for the customers in a funny attractive way

Prison Labour Relation to Business Ethics?

Prison labour could indeed be viewed as something unethical as one could argue that the businesses are “exploiting” these prison labourers rather than spending some more money to solve the unemployment problems that exist everywhere in the society these days.

But is this really as unethical as it seems to us on the surface? Well, the government apparently doesn’t think so as it is not doing anything to try and stop this from happening everywhere in the prisons. These “jobs” they say are the right type of activities that should be provided to the prisoners as they are going to help in rehabilitating these prisoners faster. Also, when these prisoners get back out to the society, they would finally have some skills to survive and get a job within the society, lowering their chance of going back in to criminal activities again for living.

It is true that this takes away the potential job field that could be available for those that are jobless right now and in need of the job, but a dilemma is posed. Would you rather leave no chance for the prisoners and save those that remain in the society? Or give a second chance to these prisoners.

http://www.businessinsider.com/luxury-brands-lose-millennial-interest-2012-10

Luxury brands have always been appealing to the current buying generation as it was seen as a product that would signify social importance, self confidence, or sheer beauty. As a result, Its brands were positioned with great Points of differences from other brands that lacked its glitter and “the feeling of luxuriousness”

This article however, is arguing that the new generation will not be as willing to buy these goods as the views toward these goods are now being changed to unnecessarily expensive products that generate no great utilities compared to its price.

The article suggests that the brands need to understand the changed attitudes of the new generation that it “needs to understand what money status and success means for them” and create new products, innovations, and ideas accordingly. The luxury brands cannot believe that staying where they are currently without repositioning and renovating their brands can lead to their success or even survival. Brands must consistently be willing to “let go of old ideas” that may be “unnecessary or even counterproductive” and constantly reposition themselves to fit into the constantly changing competitive market place that they are placed in