It seems like our project started just a week ago, but here we are finishing up our project and trying to make our video look as professional and appealing as possible. Through the planning process, we had a hard time identifying anything in the beginning, but after learning the 4Ps and STPs through adequate examples provided in class, we were able to go through the first two assignments easily.

I must admit that with other things going on including the midterms just a few weeks ago, there wasn’t much focus on the project until it was notified to us that the required video was only due in a couple weeks.

However, through it all, every individual in our team had the overall picture of what we needed to do in order to make this video happen, and in a matter of days, were able to formulate, design, and film the video for the assignment .

Although it has not been evaluated yet, I feel, overall, that the video was a great job, and that through performing the project, we were able to implement the marketing techniques that we were able to learn in order to improve a brand in total.

If we did had more time however, I would have liked if we could spend more time on research and getting more information on the video on a more entertaining way such would have improved the quality of our video even more

I would like to dedicate this blog post In response to Yohan’s blog stating the unethical aspect of the Audi’s 4-key rings. As Mr. Silver alluded to in class, Yohan’s perception to the commercial being unethical would have sprung from the fact that his Korean heritage gave him the cultural need to be refraining from such advertising techniques. For me, however, I seem to have been more influenced by the western style thinking that is also slowly implementing itself in the Korean society, as I do not find this advertisement as unethical at all.

As long as the advertisement does not contain false information , I believe anything should be possible. This type of competition would be beneficial to the consumers as they will be able to get a more realistic picture of the two products this way as each company will try to uncover the others’ shortcomings in order to make their own product stand out.  Digging deeper in to this “advertisement war” type of ads, as I posted a blog upon about a year ago, whereas BMW, and Audi went through several ads that showed how one was better than other, it shows how these ads do not necessarily deteriorate the image of either of these brands, but rather acts as a fun way to market both of these products.

For these type of truthful attack ads, although would be a nuisance to the companies being attacked, I believe that it provides great information for the consumers benefit.

Being involved in a couple student based clubs in UBC, the most important thing about organizing events turned out to be raising awareness, and getting the product out there. With UBC being a location with a demographic concentrated in the students section, a section that is particularly sensitive to social media, Social media marketing turned out to be, undoubtedly, the most important marketing technique available.

The article states how google’s failure to utilize wildfire as a social media  marketing outlet does not notify the decline of social media as a marketing outlet but rather shows  how social media marketing should indeed be improved upon and be used as.

One of the strategy that ringed true to me the most is gathering data, and having a clear target as in who the intended viewer is when using the social media marketing technique. There are promotion options with additional payments available in facebook, pinterest and other social media outlets. However, depending on the characteristic of the event, the product, or the service, there is always a set demographic that will be interested in the product. If the offered product fails to provide value to the customer, the social media marketing will be the most useless marketing technique out there, easy to browse over, and ignore.

While the other techniques that are also important in social media marketing shows the weakness of social media marketing, such as having a TV-ad , and in store ad, or campaigns to drive traffic, showing the uselessness of social media marketing unless the potential customers are directed to the social media tools in the first place.

http://www.entrepreneur.com/article/232399

For the Sochi Olympics, as the sponsor of the US skating team, Under Armour has sponsored the US olympics skating team with its state-of-art sportswear, that was supposed to deliver optimal performances for the skating team. Tested in the labs, and thought to be the most efficient technology around, it was considered a secret by the team, only to be revealed on the day of the competitions.

However, the team was severely under performing, ending up with no medal in the end. Things started getting really bad for under armour as the players and coaches started blaming their losses on the under armour skating suits and even changed back to their old outfits. After it was made public, it didn’t matter whether the problem actually did lie in the skating suits itself, or whether it was just a matter of the US skaters being outperformed. The damage was already done, and under armours brand image was badly tarnished.

I think that the best thing under armour could do in the situation is to maintain silence, and  be quick on developing the next best thing, quickly covering up this negative direction that the brand is taking due to its olympic catastrophe. While the article indicates that under armour is trying to be defensive and talk about all their lab tests, it is quite obvious that no matter how much truth they tell, only the next performance will determine weather the brand image will be revived, or tarnished even more.

http://www.brandingmagazine.com/2014/02/19/under-armour-brand-management-problem-sochi/