So I was watching TV last night and I saw this add and I had to share it. I haven’t had time to analyze it specifically in relation to the article we read, but I also couldn’t get it out of my mind and needed to share it.
I am not sure what visual media techniques it employs beyond using an adorable hedgehog. I will look into that before Wednesday. To be honest, I don’t even care what it is about… I just love it! I am not sure if that means they were successful because I won’t forget it… or unsuccessful because the star of the commercial outshines what it is supposed to be advertising. Either way, I am looking forward to discussions about this kind of stuff on Wednesday!
Fluzone commercial featuring an adorable Hedgehog by pfyrestorm
Melissa
One reply on “So cute!”
Wow, that is unbelievably cute! However, I found myself paying more attention to the hedgehog rather than what the lady was saying…it was only the stuff that hedgehog said that I actually cared about, lol! What I got out of this commercial is that the needle is “90% shorter.”
At first I thought it was marketed towards a younger audience, hence the talking hedgehog, but then I rewatched it and realized that the vaccine is for 18-64 year olds. There seems to be disconnect between the advertisement and the audience – which is not to say that adults don’t watch cartoons, but in this case the hedgehog was a distraction rather than an advantage.