While simply counting words and phrases doesn’t provide a deep analysis of text, it can be a start in identifying basic themes or ideas for further analysis. This example from the NY Times is a simple count of frequently used words and phrases during the Republican party’s convention. The intermediate analysis value lies in part in the graphic illustration of the word count and the quick reference to examples of full text where those words/phrases appear. The graphic quickly orients the viewer to the fact that the candidates are most frequently mentioned (as is the anti-candidate Obama) ~ not to surprising, but also to those ideas that are most present in the speeches, for example, work, business and jobs are the main theme followed by leadership, families and god. Clicking on any word or phrase then highlights it in context in excerpts from variou speeches.