Here is the blog post linking to and commenting on a fellow Comm 296 classmate’s blog post at https://blogs.ubc.ca/cole/

The title of the blog is Making a Successful YouTube Channel.

YouTube allows people to easily upload and share video clips on the Internet through websites, blogs and emails. It is easy and fast, has nice interface and quick streaming. Other than sharing information, another great feature of YouTube is that it offers a two-way communication system to its users. People can not only watch videos but also post their responses and feedback. By reading the responses and ratings, people save time in deciding whether this video is what they are looking for and picking up only those they really want. I find the content of this blog is very useful and objective. This blog provides accurate information with no advertising and the author is very objective in presenting the information leaving places for visitors to make comments. The author clearly states all the factors that are necessary to make a successful YouTube channel, and remember to keep them in order.

The author mentions in the blog that the most important factor is context. I agree that content is very important, but i think clarifying the goal of creating the channel is more important.One can use YouTube to promote products and services, introduce new concepts and ideas of certain products, and getting feedback from potential consumers,  and one can also use YouTube to demonstrate their existing products, which is not only cost-effective for them, but also benefits consumers a lot, for example, many products require installation by consumers themselves and it is usually hard to figure out how to put the pieces together from the manual instructions that come along with the product itself.Some smart enterprises upload installation demonstration YouTube videos and make it easily accessed online, which makes it much easier for consumers to figure out how to put them together and consumers’ loyalty to their brand is therefor greatly enhanced. Only when we are clear about what our goal is could we establish a channel that best illustrate our intention.

GIA (Global Industry Analysts, Inc.) announces the release of a comprehensive global report on the Children’s Wear markets. The global market for Children’s Wear is projected to reach US$156.8 billion by the year 2015, driven by the frequent need to purchasing new clothing to address the requirements of growing children. Rising income levels, trend towards nuclear families, and parental desire to offer the best to their children is likely to foster market growth.

Children’s wear market is among the most lucrative segments in the global apparel industry.  Though the global economic meltdown has significantly affected growth prospects in the retail industry, the children’s wear segment has exhibited considerable resilience to the adverse market conditions, as against the men’s wear and women’s wear categories. The market is influenced by factors such as transforming consumer preferences, customer profiles, parents and children’s influence on buying patterns, and availability of greater choice. Future growth in the market is also dependent on factors such as brand-related investment, design elements, and ethical developments.

In order for a kids’ wear company to succeed in China, there are internal and external factors that need to be considered. The internal factors include the multi-culture management, offering fashionable products, availability of greater choice, design elements of the current trend of North American, the programs of product development, gift shopping trend and low-price marketing. External factors influenced by the factors such as the requirements of growing children population in China, income levels and disposable income of customers are rising, the consumers favor foreign brands of apparel, develop new strategies through high technology and cooperation, parental desire to offer the best to their children, children play a significant role in influencing parental decisions pertaining to purchase of kids wear, and knowledge among the parents and children about brands and broadened their perspectives.

Comment on the blog

http://www.the-cma.org/about/blog/infographic-email-opens-on-mobile-devices-steadily-growing

In the contemporary scenario, technology and innovation are prominent. This is evident with the dynamic nature of the society in creating and adopting technology an actuality that has revolutionized the society. One of the technologies, which have been influential in recent times, is the creation of the smart phone. This disruptive technology has influenced the society and consequently the economic and social landscape in the contemporary scenario. It is a common scenario for an individual, to feel panicked when they realize that they had forgotten their Smartphone somewhere. This is an indication that Smartphones have been embraced by the society as an integral part of individuals, from executives to children. This means that the technology has cut across the demographics evident in the society including  age and social class. The introduction of social media has magnified the significance of Smartphone. This is due to the capabilities of the phone to offer applications, which were previously confined to computers. Individuals use smart phones to socialize through traditional mobile services, and the additional applications and features, which facilitate internet access for users.

Email. as a more convenient way of formal communication between business partners or business and clients, is used most frequently for people in their everyday life and workplace. With the development of technology and Smartphone, it is not hard to understand why “consumers have grown comfortable reading email on their mobile devices and, they have come to expect content to be in a format optimized for their device.” The society has to a great extent changed as a result of the usage of the Smartphone mobile device as well as continuously evolving through the use of an ever improving technology of Smartphone. Smartphone allows information to be accessed more efficiently and faster than ever before as well as providing us with a cost effective and stable medium of attaining the information that is not time dependent.The connectivity of Smartphone allows us to use them in the informal learning of our daily activities. The Smartphone technology devices have been used to revolutionize the forms of learning that are an effective and efficient form of education as well as assisting in its implementation to the mainstream society. As a result of the recent data speeds advancements, the mobile phone devices provide a totally wireless and mobile efficient communication method, and  reading and saving emails on Smartphone have made it easier for people to save information and saving emails on Smartphone have made it easier for people to save information that they believe is useful for future reference.

As I always believe, marketing is a persuasive process. As a consumer, I find myself always want to try new things, and many times I will just make a purchase decision when I see the persuasive packages of foods in local super store.

When looking around my house, I find two food packages that I believe use the most persuasive techniques of marketing. The first is called Vaalia kids vanilla yogurt. Since this product targets kids, this package is designed to be attractive to kids with very bright and vivid color. Children are always easily fascinated by the colourful packages and would like to ask their parents to buy anything that makes them look cool and different. Other than this, the package also clearly highlights the selling points of this product. In the front of the package, there is a focus on Omega3 and DHA and kids benefits for “function and concentration”. There is also an outstanding highlight of “packed with goodness” with a simple smiley face, which delivers a happy mood. The information delivered by the package is clear and easy to understand. Its nutritional benefits are stated in an easy and simple tone. For example, instead of just printing the legally required nutrition panel, there is statement such as “Protein for growing bodies” and “Calcium for strong bones and teeth”. In this way, this package not only attracts kids, but also persuades parents who are the purchase decision makers.

The other food package that uses persuasive techniques is a box of Lindt Chocolate. Generally speaking, I think the design of this package is very charming and beautiful. With an impressive red color as the background, the consumers always feel refreshed and cheered up when seeing this box. With the brand name “lindt” printed in art word in the center of the box, there is a fancy picture of melting chocolate surrounding the words which allows the consumers to imagine how smooth the chocolate will be when melted in their mouths. The combination of pictures and art words gives consumers a feeling full of warmness, encouraging them to buy one or two boxes to celebrate their perfect day or give out as gifts

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Nokia Expands Apology for Misleading or Faked Lumia 920 Video, Photos

Misleading advertising claims is one of the major ethical issues aroused in marketing, which may be based on people’s ignorance in a specific field. Its consequences are serious. Revealed misleading advertising claims can cause damage to the reputation of a firm while unrevealed misleading advertising claims can create negative impact of different level on customers.

Nokia demonstrates that the Lumia 920 features the “PureView” camera capable of letting users take sharp photos and video with its  “floating lens” optical image stabilization (OIS) technology.  However it used faked video and photos to publicize the company’s newest flagship phone, resulting in denouncement and criticism from many bloggers and customers. How could this happen?

As explained by Brett Young told Mashable,  “The video was produced while the Nokia Lumia 920 was in early prototype and still not ready to show the full benefits of the amazing innovation it contains.” Later Nokia revealed that the promotional photos were also faked. Probably as apologized by Nokia, it’s just a simulation but it still creates misleading effects. If the video was produced before the production of Nokia Lumia 920, it means that Nokia is so anxious for success, eager to win market share. The potential eager to take or win market could lead to misleading advertising claims. Besides, also many of us cannot even realize the differences between videos and phones taken by Nokia Lumia 920 or not. People’s ignorance of a specific, especially high-tech area, always provides chances for organization to create misleading advertising claims. Therefore, in my opinion, organizations’ desire or eager to take market share or peoples’ ignorance of specific knowledge lead to the potential of misleading advertising claims.

The abortion of misleading advertisement could negatively influence an organization’s reputation and consequently its sales. Leaders in organizations should establish high level of marketing ethics. Besides government and people who realize misleading advertising claims should reveal and castigate such behavior.

http://mashable.com/2012/09/08/nokia-lumia-920-misleading/

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