By having Gmail users’ emails read, Google has made a critical wrong step that will light up its backyard.

Nowadays, as the technology develops every single day, as the world getting so digital that you can search someone and get to know their whole life in details on the internet before meeting them, more and more people think highly of their privacy. The most significant reason why Google, such a young company facing numerous completions, can be successful in such a short period of time is its treasure, that is the data Google collected from each user. Using personalized data, Google is able to find what users are interested in so as to place advertisements fittingly. It’s definitely a sufficient way of marketing because the user is actually looking for something specifically like this according to the data Google has collected. The downside of it is litigation. Google has crossed the boundary and is currently facing lawsuits, which can make an impact on its users that they may turn to another company such as Yahoo.

Google really need to take this as a warning in order to prevent making decisions like this in the future.

Link to article: http://www.theglobeandmail.com/news/world/privacy-lawsuit-against-google-can-proceed-us-judge-rules/article14567435/