It is known that Blackberry is now living on the edge, losing the technology battle against Android and IOS. It reminds me of Nokia: just a few years ago, before the intrusion of iPhone and Galaxy, almost everyone on the street had a Nokia in China. However, only jokes are left about the unbreakable Nokia that people can still remember now.

The same misfortune is taking place on Blackberry now; and his friends are turning their back on him. In current financial condition, I cannot deny that it is a wise choice. Taking Blackberry off the shelf is not only saving space for new iPhones and Samsung who have greater market shares, but also keeps the retail distribution system efficient.

If you ask why it happens on Blackberry who used to be such a legend, take a look at Blockbuster who is now replaced by Netflix, Gameboy and Xbox, IBM and Acer… due to the change in consumer expectation, there must be eliminations in technology so as to move forward.

Adios, Blackberry.

http://www.reuters.com/article/2013/09/25/us-blackberry-tmobileus-idUSBRE98O16P20130925