Despite the number of criticisms exist on the announcement of new iPhones, with an 80% increase in sales, Apple has once again proved that its era has not ended yet.
Why Apple is able to keep its buyers purchasing new iPhones? They tie consumers to the Apple-ecosystem. What does that mean? For example, when you are used to wearing American Eagle’s jeans you will probably keep buying American Eagle instead of Hollister since they run in different sizes with different measurements. Therefore, Apple users may find it hard to switch to Android or Windows and don’t want to spend time on learning new systems.
More importantly, Apple has China. With a population of 1.4 billion, China is the biggest market. Moreover, as I am a Chinese, I know exactly how consumers behave: we think highly of brand recognitions, most of us stick to one brand until our deaths unless the company declares bankruptcy and we buy every new technology that we can afford, put aside the quality or the value of it. So if Blackberry could think of something before Apple conquers the Chinese market, they would not be dying right now.
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