The Booming Wine Industry and Its Upward Trajectory

It is no secret that we live in a modern world of exhilarating truths and fine tastes. This world that we currently find ourselves navigating our way through is one that is built to be impressive and foreshadowing, to say the least. So, at every possible twist and turn, there is a fresh perspective or a new approach to be found and discussed in relative motion. Many industries have bloomed and flourished as a response to this truth. From entertainment and infrastructure, to agriculture and business, practically every industry has come to fruition and built upon their creative foundations in interesting ways.

The widespread appeal of wine

Take the field of food and drink, for instance, and then narrow it down even further. The blooming wine industry that spans the globe is one that continues to become more and more prominently active all the time. All around the globe, it seems that the world is falling more and more in love with wine. Whether your taste preferences lie with classic Australian wines or fine Sassicaia wines (to name just a few examples of the many that are out there), the point is that you can always find a wine for the occasion. Nine times out of ten, there is always a type of wine that appeals to any one person seated at a bar or at a table.

The thrill of learning about wine

There are vineyards all around the globe. So, naturally, that means that there are wines from all around the globe, too. Depending on where a wine originates from and the season it is grown and taken from the vines to the bottle, a wine can and often does have an entirely unique taste to it. There is a certain thrill in learning about wine that is challenging to find anywhere else. The fact is that wine is a global phenomenon that can be found anywhere in the world, and it is a phenomenon that enjoyed all over the globe. In wine, individuals find a comforting way to enjoy some downtime, to celebrate an event, or to simply mark a moment in time.

The growing adoration of wine

All the time, wine seems to be getting more and more popular. Individuals from around the globe are steadily falling more and more in love with wine and the experiences that they can incorporate a glass of wine into. While it should of course never be the primary reason behind an event or an experience, there is certainly something to be said about the enjoyment that is to be had from enjoying a glass of wine and embracing the experiences that life throws at you. It is primarily for this reason that the wine industry becomes more popular all the time. The global appreciation for wine is one that seems to be growing stronger and more common all the time. As long as there is a love for wine, there will be a thriving wine industry that surrounds that love of wine.

Understanding the Value of Financial Services

It is no secret that finance is one of the leading industries around the globe. Whether one likes it or not, money does indeed make the world go around. So, it ought to come as no surprise that the finance industry is one of the most fundamentally important industries in the entire world. An undeniable truth to the core, this is perhaps the only constant in the industry. After all, the nature of the finance industry is that it rolls with the inevitable ebbs and flows of the world around it. This has always been the way it works, and it will continue to be the way it works from this point into the future and beyond.

Even so, there are questions surrounding the field of finance and the professional services that operate within it. Naturally, there are individuals who are still coming to terms with the reality that financial services are here to stay. For others, there is a blooming understanding that financial services are not only here to stay, but they are only going to continue evolving to become more prominent and more strictly necessary. However, to understand the next movements, one must understand the evolution that got us here, now in the first place.

Introducing financial services

Within the greater finance industry are different tiers that all have their own means of operation and the like. The financial services industry, for example, is an industry that is responsible for the appropriate and reliable communication between financial companies and the consumers that entrust their financial security and stability to them. Whether one is considering taking a chance on quick cash loans, or investing their savings into investment properties around the globe (to name a few great examples among many), financial services are more valuable than many people can perhaps understand.

Delving into the value of financial services

The value of financial services is one that, quite frankly, cannot be overstated. Considering how often and how heavily we tend to deal with money, it never hurts to have professionals who work in financial services, on your side. Having these types of important connections can and often does mean the difference between haphazardly trying to find your way through the landscape of finance and having the confidence to navigate your way through the financial services industry. Given the emphasis we place on financial security and stability, it is little wonder that financial services have rightfully become so important to us.

The future of financial services going forward

When considering the sheer value of financial services, it is only natural to wonder about the distinct importance of this esteemed industry and how that industry is likely to continue to flourish and thrive going forward. As long as there is a clear emphasis on the role of finances in the way of the world, there will likely, if not certainly, always be a place for the financial services industry to continue its powerful reign. In the future, financial services are likely to continue going from strength to strength, so long as there is a distinct reason for the industry to continue its powerful trajectory onward and upward.

How Transforming Digital Media Is Influencing People in Today’s World

Digital media is a very vast concept of the transfer of knowledge and communication from technology mediums to the consumer. Initially, digital media was put into direct comparison with print media, making it directly linked to addressing mass communication like newspapers or magazines. 

However, over the years the meaning and effect of digital media and the understanding of it have grown to conclude that almost all technology can be considered digital media. Experts say that digital media can be anything from pictures, videos, and other content available online even social media, as well as, web development, artificial intelligence, and what is typically the backend of the internet world. 

Digital media has transformed intensely over the years and its effects have also started to increase. People have started spending a lot more time on their smartphones than they used to, which has increased the dependence and importance of digital media as it is the most practical means of getting information from one end to the other. 

In this regard getting necessary content more visible has become crucial for businesses of all types. SEO services help you stop wasting internet marketing dollars on campaigns that don’t get measurable results. It is time to start driving more customers to your business with unique digital media plans that will grow your business.

Digital media has changed the way people live, the way they work, the way they speak, and some research studies show that not all impacts of digital media are positive. In recent studies, a link between time spent online and attention deficiency has been noted. Digital media has transformed life, and the changes are various.

A big part of the impact of digital media has to do with social media as it continues growing as an essential addition to people’s life. It has been noted now and again that social media has changed the way people live and network with each other. 

Communication has become easier thanks to social media where people can talk from one end of the world to another at any moment. All sorts of social media have taken form; Facebook has become more than just a place to post statuses, it has become a platform for people to share their opinions and have a voice. Skype and other video calling platforms have made it easier for travelers to stay in touch with friends, family, and partners, making traveling more convenient. Reddit has become a source for discussing ideas and topics of a wide range. 

On the contrary, social media has been said to have caused mental health problems because of the constant visibility of other people’s lives and human tendencies of comparison and jealousy. Over time people have gotten informed about their privacy online too, regarding how much information they share with networks and where that information goes. This is a big reason as to why VPNs have gotten so popular as people want to have more secure networks, they want to use the best means to get directly to the information available online without having to be bothered about their information leaking. 

People can get security for particular pages or general VPN options which are also vastly available. Internet security has become important for countries as well which was demonstrated when the European Union asked websites to abide by their General Data Protection Regulations (GDPR).

It’s also necessary to note that almost all information now is readily available on the internet. People find it more convenient to be able to find out about current events on their phones. News websites like Huffington Post, NY Post, and Forbes are people’s form of connecting with the world news.

The attractiveness of digital media also has to do with the level of engagement, people are allowed to voice their opinions by commenting, sharing and linking to different platforms. Media is no longer a way to tell people what one section of society knows and believes, it’s a platform for discussion and understanding different perspectives. 

Artificial Intelligence (AI) and robots are another manner in which the transfer of information becomes more convenient and has been the biggest transition of the new digital media. AI like Siri and Google Assistant has become an essential part of how people organize and manage their day-to-day schedules, call people and get information on different topics. Virtual assistance has been portrayed as one of the most common ways for people to manage their work life.

It is also important to realize that as information on technology grows the attention span of people tends to decrease. People spend their whole days on their phone from one app to another, and although it has become a way of life, experts suggest decluttering from social media and the technological world can be very beneficial.

Digital media has changed the way information is not only transferred but also perceived. Moreover, as people become more aware of technology, new innovations are required. People want the information to be easily accessible and even more easily shareable. 

Technology giants are constantly working on how to grow digital media and the different ways in which it can become a more essential part of human life. Transfer of knowledge is now not only through the books and ancestors but through what people read and watch online and who they, directly and indirectly, communicate with. 

As the dependence on technology grows, however, people are to be more conscious of how they spend their time and how it affects their personality and mental health more than their livelihood. Digital media will continue to enhance life but people should know how to use it and make sure that they are using the platforms to positively impact their lives.

Business on Instagram: Does it Work?

Instagram is a widely used social media network. It’s popular among users from all walks of life. Today, Instagram has over 200 million users visiting a business profile per day. Over 25 million companies globally are using Instagram. In total, Instagram has more than 700 million active monthly users.

These users present a great opportunity for businesses to market their services and products to a more targeted audience. It’s therefore, not surprising to find many businesses creating accounts and trying to get more followers on Instagram. But, does creating a business account on Instagram help in increasing the selling rates via business promotion? Sure, however, businesses must follow contemporary trends in social networks in order to receive interest from Instagram users. For example, post a story with a shrug Emoji and a questionnaire.

Why a Business Account can Increase Sales Rate 

Creating an Instagram business account works in boosting sales but it depends on the overall quality of the account and the accompanying content. Essentially, having an Instagram page can help or harm your business. But, when used properly, Instagram can help a business increase sales.

The Power of Numbers 

When it comes to social media marketing, the number of followers, subscribers, and likes matter. As of June 2018, Instagram had hit 1billion active monthly users and 400 million daily active Instagram Story users. And, these numbers are growing every day. The social media platform has more than 1 million active monthly advertisers. More than 40 billion photos have been shared on Instagram.

Instagram users share around 95 million videos and photos every day. These are attractive numbers to any marketer. They are just mouth-watering. Where there are numbers there is a possibility of making sales. And just like with other platforms, what matters is how a marketer or product owner present their sales message to the audience. So, if the sales message is packaged and presented properly, it can help increase the sales of a business.

Boosting Brand Visibility 

More people are using mobile devices to access the internet than those using desktop computers. With more people using Smartphones to access the internet, it means they can access and share videos and photos. Instagram was initially meant to be a photo-sharing platform. So, if businesses can use their accounts to post relevant and quality content, they can increase boost their visibilities. Posting quality content via a business account can lead to more mentions of a brand. And, this can increase the interest people will have in a brand, which is a first step in the process of generating leads.

Improved Engagements 

Increased engagement is among the secrets to internet marketing success. And, Instagram is the best social media for engagements. Instagram provides an engagement rate of around 4.2 per follower. This is about 58 times the engagement delivered by Facebook.

As such, Instagram is the best place to start building a brand and boosting conversion. As long as business posts quality content, more users will like and share it. They will also leave comments. Such activities will boost engagement between the business and prospects.

Multi-Channel Marketing 

A major reason why Instagram works when it comes to promoting a business on social media is the fact that it allows brands to use videos, photos, and texts. And, once a business or brand has come up with videos or images for use on Instagram, it can use them on its website and other social media networks. If a business comes up with well-designed posts, it can reach a more targeted, wider audience. Thus, people that are not following a business on Instagram can still discover the brand and share its images.

Tips for Increasing Selling Rates with Instagram Business Account 

Many brands are competing with yours to increase their selling rates with Instagram. To beat your competitors, try the following tips.

Create a Good Business Profile 

If your business offers more solutions or does many things, it’s easy to be caught up trying to fit all the information in a profile. Nevertheless, it’s crucial to focus on the most important unique selling points of your business. You can also disclose the next big thing for your business. This can be a product launch, promotion, or event. Also, include a clickable link in the bio and make sure it’s working.

Use Instagram Features and Hashtags 

Try things like Instagram Stories to ensure your business stories are displayed at the top of the timelines of your followers prominently. And to increase the reach of your business posts, use hashtags. You can use general hashtags or campaign-specific hashtags. The most important thing is to ensure that every hashtag that you use is relevant.

Know Your Audience

Just like with any other marketing platform, it’s important to know the target audience when it comes to doing business on Instagram. For instance, a business should start by finding out what followers like. It’s easy to know this by finding out what they share. A business can also read comments of the audience to learn the best ways to improve its services and products.

Show Creativity 

When it comes to promoting a business on Instagram, focus on how you want to solve the problems the audiences are facing, not the product you are selling. The goal should be to show the audience how your product can add value to them. And, make sure that you look good when doing it.

Never forget that Instagram was meant to be a photo-sharing platform. Therefore, visual content is the most important asset when it comes to promoting a business, product, or service on Instagram.

If you run a service-oriented business, focus on showing prospects or customers the process of offering the service. For instance, you can share the mission of your mission and its culture. You can also share how-to guides or tips. If possible, upload short videos or photos. The best videos for Instagram are up to 1 minute long.

The Bottom Line 

Whether creating an Instagram account for business increases the selling rates for businesses depends on the account quality and the accompanying content. Overall, a business Instagram account works. Nevertheless, more effort should be put into the quality of the account and content.

Necessity of Cybersecurity in Digital Era

We live in the beginning of the digital era. Essentially, what that means is that we are living in a modern world that is paved to the brim with good intentions, digitalisation, and technological advancement. This is a world of our own creation, and so we should not be at all surprised at the way that this world has unfolded and continued to evolve and expand since the dawn of its introduction to the big, wide world. Today, modern society is more hinged on technologies than it has ever been, and it continues to become more so every single day. At the core of that realisation lies the distinct realisation that we are growing more comfortable, more familiar, with technological innovation than we are in its absence. In this way (and so many others), this truly is a whole (digitally empowered) new world.

The technologies that have changed the world

So, in a world that is steadily becoming more technologically inclined all the time, it comes as no surprise that our reliance on technological innovations like the worldwide web has become stronger and stronger too. The internet has been remarkable since it was first introduced to the world, changing life as we knew it forever. Over the years, the enhancements to the internet have only gotten more advanced and more impressive. In many ways, this is a positive, but it can and does also inevitably open doors that pose potential risks. Protecting ourselves has never been so important – especially online.

The necessity of cybersecurity measures today

This is exactly why cybersecurity is so important in this day and age. Now that we are engaging online more than ever and thus investing more and more of ourselves and our lives into the virtual landscape that is the worldwide web, it becomes more and more obvious that there is a growing necessity for cybersecurity measures. Essentially, cybersecurity is all about protecting online activity and users by initiating and upholding several different virtual security measures. Each of these measures is designed to protect the privacy and safety of a user’s online activity. In a time like today, this type of innovation is more important than it has ever been.

What we can expect going into the future now

There are so many cybersecurity options out there today, thankfully. Whether it is anti-malware programs or a standard VPN (to name a few examples among the many), cybersecurity is more powerful than it has ever been. What is more, is that it seems to only continue its upward trajectory, getting better and better all the time. Having a reliable, secure and private connection really can make the difference between being protected online and needing to get your ducks in a row when you find you have been too lax. Going forward, we can almost certainly expect more advancement. Cybersecurity continues to step it up all the time these days, and there is no reason to think that will change any time soon.

Why Do Canadians Use VPNs?

The internet might seem like a place of freedom but the sad reality is the average online user will be restricted when it comes to what they can watch and access. Big corporations, governments and authorities often use software designed to block certain sites, track users and steal their data.

This is certainly true for the citizens of Canada. In order for them to stay protected and get passed restrictions they too will have utilize effective software. That is why so many Canadians are turning to virtual private networks (VPNs). These are not only versatile and effective. They are also perfectly legal in Canada.

In simple terms a VPN connects a user to the internet in a secure way. Their data traffic will go through an encrypted virtual tunnel. Therefore the user will be less vulnerable to trackers, hackers and cyber criminals. A VPN extends the amount of freedom Canadians can have when browsing the internet and deep web. The main advantages of having one installed are anonymity, security and the ability to bypass blocks.

Torrenting

Torrenting is enjoyed by people all over the world. The ability to share data files with others in a free and easy way is a wonderful thing. However, this activity can potentially expose sensitive user information. If someone in Canada started downloading or uploading on a torrent site their IP address would most likely be visible.

An IP address can also reveal the user’s geographic location. In some cases this may be enough to expose their identity as well. People who regularly engage in P2P sharing run the risk of this exposure every time they torrent. If anyone can see their IP address it is only a matter of time before a malicious entity takes advantage of the sensitive information.

A VPN will conceal a person’s true IP and make it appear as though they are located somewhere else, ideally in a completely different country. The biggest VPN companies give their users access to thousands of global servers. If a Canadian used a server in Europe their IP origin would appear to be from that continent. Masking an IP with VPN technology is an essential aspect of modern torrenting. Without it the consequences can be disastrous.

Bypassing Geo Blocks

Numerous sites and services on the internet have geo based restrictions in place. This is especially true when it comes to streaming sites such as Netflix, iPlayer, Prime Video and many others. A person in Canada would not be able to watch the British version of Netflix without a VPN.

Conversely, if a Canadian ex-pat wanted to watch geo-blocked television station content from their home country they would also need to utilize a VPN. This technology is not however a way to watch restricted content for free. The user will still have to register and pay for the streaming service content.

Live sporting events are notorious for “black outs”. This is when the event is not allowed to be broadcast to a certain territory because the network is not local. A black out can be very frustrating for sports fans. VPNs let users watch sports through an international server, preventing this issue.

Keeping Data Protected

Accessing the internet without any security software in place is risky. There is always the potential that a third party is monitoring the user’s activity. They will need to be protected from malware, ransomware and other malicious software.

When people use the internet for extended periods of time they will inevitably have to share sensitive information. This could include bank details, login usernames and passwords, personal information, medical history or work files. Their connection will have to be safe and a VPN is ideal for this. It stops hackers in their tracks and secures user traffic.

Staying Anonymous

It is becoming increasingly difficult for the average person to keep their identity hidden when online. Criminals are not the only ones who want to get their hands on the general public’s data. Many legitimate but intrusive organizations try to collect user data. This could be for research and marketing purposes.

It is not uncommon for Canadians to search for items to buy and then be targeted by ads for these products. They have not had their mind read, instead their search information has been covertly collected. With this info a company can create an entire consumer profile and continue to target them with tailor made ads.

The practice of brazen data collection has become so disturbing that people use VPNs simply to stay anonymous. This does not mean they have anything to hide. They simply want to avoid creepy marketing practices.

Conclusion

VPNs have revolutionized the safety and freedom of regular people who use the internet. It is likely that the popularity of VPNs will increase even more in the near future.

Understand the Different Business Structures in the U.S.

The U.S. continues to be one of the most pro-business environments in the world. If you’re a Canadian or citizen of another foreign nation, there are clear benefits to launching or expanding your firm in the states.

But before doing so, you’ll need to understand a little more about the various structures and legal guises that are available in this business environment.

Four Types of Business Structures

A business structure may seem like it involves nothing more than a piece of paperwork or administrative box to be checked off. But it’s actually a significant facet of how one establishes a company’s financial and legal foundation.

In the U.S., there are five common structures. Here they are and what each one entails:

1. Sole Proprietorship

This is the simplest set-up. Technically, you don’t have to do anything to form one, but there’s no liability protection or separate tax status. The owner simply files revenue on his or her personal income tax return as a Schedule C.

Perhaps the biggest perk in a sole proprietorship is the fact that your business earnings are taxed only once — unlike most other structures. You simply pay estimated taxes in four equal amounts throughout the year.

A disadvantage is that you’re personally responsible for any debts the business incurs. If your firm is unable to pay off its debt, creditors can come after your personal assets (such as your house).

2. LLC

Although limited liability companies (LLCs) have been around since the 1970s, they’ve grown substantially in popularity over the past two or three decades. Apart from sole proprietorships, the LLC is the most popular business entity.

LLCs are essentially a hybrid that combines some of the most attractive benefits of both partnerships and corporations. They’re extremely easy to establish — even for foreign citizens.

You don’t have to be a US citizen or company to create one. The barriers to entry are low and the ongoing upkeep minimal.

3. Partnership

If you’re going into business with other people, a partnership may be the best option. There are two common types: limited partnerships and limited liability partnerships.

In a limited partnership, one general partner has unlimited liability, and the others have only limited liability. The general partner gets more control over the company, but all the players have some leadership and management capabilities. 

In a limited liability partnership, all partners incur limited liability. This offers protection of personal assets and ensures one partner cannot be held responsible for the actions of the others.

4. Corporation

A corporation — also commonly referred to as a C corp — is a legal entity that’s distinct and separate from its owners. Corporations are taxed on profits and can be held legally liable.

A corporation is the strongest protection against liability (from an owner’s perspective), but it’s also the costliest. Owners get taxed twice: first when the company makes a profit and second when the owner is paid.

Choosing the Right Business Structure

As we’ve explained, every business structure offers a unique set of benefits. But there are also risks and negatives that come with each option.

As you consider which one might be the best for you and your operation, you’ll want to think about the following five factors:

  • Control. How much control do you want and need over the company? Are you planning to do it alone, or have partners? The type of entity you select will determine how the business operates.
  • Liability. This is obviously a huge element in the equation. Most people prefer to limit the amount of personal liability they have in the business. The more complex the structure, the more you can keep your personal assets out of harm’s way.
  • Taxes. The business structure you select has a significant impact on the amount of taxes you and your business will be expected to pay. Do you want to keep things simple, and file your taxes as part of your personal return? Or are you interested in separating everything for other potential tax advantages? 
  • Cost. Every legal structure involves different costs. Some are cheap to set up, others require a hefty initial investment. Some can be done on a DIY basis, while others will call for assistance from lawyers and accountants. 
  • Administration. The ongoing administration of a legal entity can also vary dramatically. If you want something that requires little to no maintenance, you can find it. But if you want a more complex structure, it may require precise record-keeping and filing. 

If you’re thorough and accurate in your evaluation of each of these elements, you’ll find it easier to narrow down the options and select the right business structure. It should be noted that there is no perfect legal entity, though.

Any time you choose one option over another, you’ll have to make sacrifices. The essential thing is to arrive at an educated decision that puts your best interests first.

Automotive technology pushes the bus industry to become more sustainable

When it comes to contributing to traffic on the roads, it goes without saying that individuals today are more and more dedicated to contributing more consciously and sustainably. Rather than simply driving or getting on any old mode of transportation to get from point A to point B, people are becoming more invested in ensuring that they contribute in more sustainable ways. Whether it is driving one’s own vehicle, or taking a coach bus to get where you are going, the point remains the same. Considering group transportation, there are many options available. And up to 72% of travellers agree that individuals today should be making more sustainable travel choices – even if they are counting on group transport. Every vehicle counts, after all.

Hiring a coach bus is without a doubt one of the most sustainable group transportation options available, no matter where in the world you live. On the scale of transportation methods (from walking to riding a dump truck, specifically) travelling by charter bus comes third only after walking cycling. It might come as something of a surprise to some people, but when you consider the number of individuals that can board a single bus, the fact becomes almost obvious. Why? Well, there are several reasons why, but here are the three most important reasons why charter buses are one of the most sustainable group transportation options available.

Charter buses can transport more people at once

Up to fifty-five people on average can fit in a single charter bus, while the average vehicle has one to four people maximum in it at any given time. This means that you are actively becoming part of the solution instead of a contributor to the problem on a personal level. The more individuals that partake in charter bus travel, the more impact a single charter bus journey has on the emissions level around Earth. But it does not end there.

Charter buses eliminate the necessity for constant personal vehicle use

Taking a bus to an event or when you commute to your job every day means that you are taking active and consistent actions to become a part of the solution. When you take a charter bus to get you to point B, you are sharing the load with up to fifty-four other individuals as well as making the decision to leave your own vehicle at home. This means that rather than contributing harmful emissions into the air for the use of one individual (you), you are boarding a charter bus and sharing the emissions of a single vehicle with upwards of fifty other individuals at any given time.

Charter buses continue to become more eco-friendly

More and more often, the charter buses that are on the roads today are becoming more and more eco-friendly. In fact, electronically-powered charter buses have been in the works for a while now, and we are beginning to see the first models roll out onto roads around the world. EVs are always positive vehicles, and when it takes the form of a charter bus – a vehicle that has the power and the overall capacity to transport fifty-five people or so at once – the potential for positive sustainable impact becomes even more pronounced.

The Most Popular Approaches to Translating and Localizing Movies

Having a movie converted into multiple languages is one of the guarantees of its success. Read about the ways to translate films for massive audiences.

Through correct movie translation, it is possible to apply to the hearts of millions of people around the globe. Modern cinemas took care of advanced translations of the films they show to collect more money from their viewers. Even though English is considered an international language, and Chinese is the most spoken one, people prefer watching motion pictures in their native language to understand every single word, joke, and idiom. To succeed, movie makers turn to professional translation services and choose one of the available methods to localize their masterpieces. We will discuss them in this article.

The Role of Audiovisual Content

One of the most effective methods to convert films in various languages is, no doubt, audiovisual translation. Globalizing audiovisual content means expanding the target audience significantly and increasing the number of regions where people watch the movie or show. It is like website optimization. It might cost your business a bit, but the outcomes are usually worth investing in. Special language services providers usually offer audiovisual translation in numerous languages, and the fee usually depends on the number or complexity of the chosen languages. Commercial movie makers never use to consult the websites that offer free translation online. These companies hire the services of some professional translators to convert and add audiovisual effects in the movies. This is an extremely sensitive task because the translator has to produce the audiovisual content compatible with the cultural and emotional context of the source language. 

At the same time, the cultural aspect should be taken into consideration as direct translation will not bring the desired effect. Except for the cultural, political, religious, and economic factors are critical to take into account when dealing with movie translation. A movie maker should also consider various approaches to translating films:

  • Subtitling;
  • Voice-over;
  • Lip-sync dubbing

They all come at different costs. They also demonstrate different effectiveness. Those are just the most popular approaches that one should use if he or she wants the film to be equally successful in various languages and cultures. We should briefly discuss each method.

Subtitling

It was noticed that smaller regions choose subtitles when it comes to translations of movies. Under small countries, we mean those with populations around 10 million people or even less. The approach is known as relatively cheap. Thus, it is also popular among independent movie makes who do not receive enough budget for their masterpieces. 

In such countries as Spain and Portugal, subtitles are often applied to foreign television shows. Also, many countries today have more than two official languages, and that is another thing that makes subtitling quite wide-spread: language minorities especially benefit from this method. To sum up, the pros of subtitling include:

  • Comparatively low costs (15 times cheaper than dubbing on the average!);
  • Original language is still heard (it helps many people to learn new languages);
  • The plot’s main message is delivered way better (the main idea remains the same as it is not important to sync the dialogues and the actors’ lips).

Of course, like in any situation, there are some disadvantages to using subtitles. Perhaps, you can guess some of them, but here is the top of disadvantages that might even prevent some filmmakers from subtitling:

  • This method slows down the watcher (having to read comments whenever the dialogues are on may distract the viewer from the plotline);
  • Limited space is required (when subtitling, the translators have to meet several strict conditions);
  • The production time becomes longer;
  • The overlapping colors may become an obstacle.

Dubbing

The next common method is so-called dubbing. The idea is to remove the source audio track to include a recorded one in the required language. The central European countries prefer this method on TV and in the cinema industry in general. This approach suits regions with large populations more. As some countries have just one officially recognized language, dubbing is their best choice. No cultural factors or religion usually matter but politics. It is still critical to obey censorship. 

What about the advantages of this method? They include:

  • Increased film’s appeal to mainstream watchers (provides a sense of national identity and comfort in general);
  • Guarantees successful motion picture localization (dubbing the movie in their native language makes the audience understand the plot better; when mixed along with subtitles, the effect is the best);
  • Humor and idioms become better to understand (dubbing allows accepting the joke or anecdote converted into the language that the local population understands).

So, the greatest advantage of dubbing is localizing the content so that the audience perceives the movie as the one produced by the domestic filmmaker. Of course, some cons were admitted by the experts, too:

  • Selection of voice may be improper (often, the same actors dub the same original actors in movies, and audience sooner or later gets acquainted with that; but when it comes to some regions, a single actor dubs all actors, and it is not really comfortable as people should watch the picture all the time to get who is talking);
  • Sync of the voices (it is not easy to synchronize the voices with the mouths of actors);
  • Some voices may sound irritating to the watcher.

How to Translate a Film Step-by-Step

We have discussed a couple of the most commonly applied approaches to movie translation. Now, it is time to have a look at the steps a crew should do to implement each of them. So, we will start with the guide to adding subtitles:

  • Collect the requirements by identifying the nature/scope of the film;
  • Come up with the necessary assets (transcript and framework);
  • The translation of the dialogue itself;
  • Adjustment of settings and timing;
  • Implement quality assurance tests;
  • The last few steps in engineering.

The process of dubbing looks pretty much similar with some differences. For example, once the translators are done with their job, it is necessary to apply instruments to count the script’s syllables to adapt the translated material. Then, the actors may view the translation while voiceover. At the same time, one should control their tone, intonation, expressions, etc. The last steps are the same as in the case of subtitling: quality assurance and engineering.

So, Which One to Choose?

No matter which of the discussed techniques you choose, you will benefit from converting and localizing your project. It refers not only to movies: the entire business world works this way today. When translating a movie, consider the regions you plan to target as well as some other factors such as costs and voiceover actors’ availability. Then, your film is doomed to succeed (taking into account an interesting plot and good acting, of course).

The company providing solutions for the entire pet industry

BabelBark was started by Roy Stein and Bill Rebozo. They created a solution for a personal problem. Stein and Rebozo wanted to leave for vacation. The problem with traveling as a pet parent is that must leave their fur loved one with someone they trust. Although boarding is an option, it’s often wildly expensive and also can cause emotional stress on the animal because it’s taken out of its natural environment. Pet sitters are increasing in number as the amount of pet owners continues to grow.

As friends, co-workers, and software engineers, both men decided to create an app that helped find care givers. Not only did it connect the pet parents with their community, it also provided updates on the pet while the parent was away. It’s a revolutionary idea that creates a simple solution to a present day issue.

“The idea for BabelBark came about in early 2015 when we were planning an extended vacation—and worried about leaving our dogs with sitters. So, we created an app to help the care givers out and enable us keep tabs on what’s happening with our dogs.” – Roy Stein

The app usage started with just two guys and then spread to their community. The men saw and conquered a business opportunity to make it available to the public. They did a soft launch in 2018 and a full launch in 2019. Since then, the company is growing in investments, services offered, and brand awareness.

The company has a competitive advantage in their market for a few reasons. The primary reason they will continually see growth and success is that they are the first to enter a market. In a way, they created the market and then dived into other facets of the pet industry. An app that helps connect pet owners and care givers will give the owners a peace of mind while traveling and also provide the care givers with new clients.

“Since the idea for the app came about, BabelBark has grown into a Pet Suite of products including the BabelBark app for pet owners, BabelVet software for veterinary hospitals + clinics and BizBark software for businesses + shelters—all designed to work together to

redefine the connection between pets and everyone who cares for them.” -Roy Stein

When researching their audience, BabelBark owners realized a few key factors played into their hopeful success. A generational and demographic shift means that millennials are holding off on kids. Research demonstrates that the millennial generation is getting waiting to get married and have children, and thus, have opted to raise furry friends. Because they all aren’t paying for weddings or children in their twenties, some of them are more likely to pay for luxury pet items and be much more invested in the lives of their pets.

“Pet parents have different needs now than 10 years ago due to a number of factors. Verticality is out and old thinking – Horizontality is the new way to think and what millennials expect. Pet businesses need to ensure they are prepared because the new digital mobile practice is a horizontal movement. They now need to be connected to the entire pet ecosystem and ONLY BabelBark does this.” – Bill Rebozo

Their company provides a full service and horizontal integration approach to users. So not only does it focus on care givers, the company also provides other services like BizBark and BabelVet. Those two services help connect pet businesses and vet providers to owners. The app can essentially be a one stop shop for owners. Because it is a multi-faceted provider, businesses and vet clinics are likely to use it on their end to connect with pet owners. As a mutually beneficial product, the horizontal approach helps every notch in the system.

Although the startup came about just a few years ago, the two men have successful raised $8.6M in funding and are continually hoping for growth in their idea. The American Animal Hospital Association (AHAA) chose BabelBark as the exclusive vet-pet platform until December 2021. The app has the ability to benefit animal hospitals and vet clinics by advertising their services on the app. Because it provides global services, BabelBark is able target in local markets. Unlike purchasing a product, sometimes buying a service, like vet care, is preferred to be done locally by pet parents. For this reason, BabelBark connects local pet parents with the local businesses and vets available to them. This powerhouse system of data is beneficial for all users involved and gives BabelBark an upper hand when it comes to future investments and business endeavors.

“By connecting the whole eco-system of pet parents with veterinary and other pet caregiver businesses through a single platform, our platform delivers mutually-reinforcing benefits with a robust data base enabling predictive analytics on what product and service is needed & when.” –Bill Rebozo