Tag Archives for business

Brand Architecture Building: A Step-by-Step Guide (Step 1)

Confused about how to organize your company’s brands? Here’s a multi-step guide and case study to help you define your brand and brand architecture. Continue reading

25. April 2014 by Valerie Song
Categories: Business Strategy, Design, Insight, Marketing Strategies, Product Positioning & Branding, Tips and tricks | Tags: , , , , , , | Leave a comment

University: A Foster Home for Innovative Ideas

“I remember Lego sets back in the day. There was a time when they did not come with a manual. ” – Eric Gales   Windows has been my technological companion from humongous gray blocks to paper thin laptops. I joined the … Continue reading

11. April 2012 by Valerie Song
Categories: Insight, Technology, Tips and tricks, Top News | Tags: , , , , , , , , , , , , , , , , , | 1 comment

Business Cards: The Brand in Your Hand

A student’s guide to the business card design and printing process.   First of all, I want to follow up on my previous blogpost. I find it fascinating that within days after publishing it, I already received comments from web surfers … Continue reading

03. December 2011 by Valerie Song
Categories: Insight, Marketing Strategies, Product Positioning & Branding | Tags: , , , , , , | 10 comments

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