Starbucks UK is introduces The Duffin. The donut-muffin, the newest product of their baked goods is already a permanent item on the Starbucks UK menu. This company with such a big brand name will be known as the first company to do such a thing when in fact there have already been companies to introduce this idea. One example is the cronut (croissant donut). This is when brand position comes into play. Starbucks UK has already learned from previous companies how this product is received by customers, but these companies are not as well know and this is why I feel they are in a great position to really sell themselves as the first well known company to offer this product. It seems they’ve got a lead on competitors because they already have established a great name worldwide whereas the cronut company is strictly based in New York. I feel it will attract customers as a healthier alternative to just donuts and even the croissant but will satisfy the sweet tooth.

Amazon workers in Germany are threatening to go on strike due to low wages. German workers are under a union and have forced Amazon to agree to collective bargaining agreements. Is this a case of business ethics? Is Amazon not paying its workers enough to be on the job? This seems sort of like the blog I covered on Walmart and their feud over worker’s low wages but Amazon allows their logistics workers to be in a union. They also claim the workers receive above average pay for that type of work, suggesting they do not do any unethical things. The workers are threatening to strike over the Christmas season when it will do the most damage to Amazon. This may be a good idea if they are being unfairly paid and Amazon is being unethical but if the workers are just looking to get extra pay, I feel that it is unfair of the workers to go on strike leaving Amazon helpless. I would like to look into this situation more to see if Amazon’s employees current wages are really unethical. This might just be a case of workers wanting to receive higher pay in return for nothing.

Twitter is looking at linking itself to TV. Twitter has promoted ads; sharing revenue with anyone who is looking to grow their business in Twitter’s promoted tweets. This is just the start of Twitter’s plans to include ads and TV events into the social media website. With Twitter going public soon they are looking at increasing their growth to show real time TV clips, encouraging users to go and watch the big game or the season finale. Before watching these clips, users may be required to watch a 7 second ad from company.

This looks like a great move for Twitter. With so many people going to Twitter to tweet about everything they are watching, adding TV tracking makes it even more appealing. This will allow them to open up their revenue stream and a great value proposition as it will pull away from other competitors. This point of difference allows people to connect through what TV shows they’re watching or might peak someone’s interest through promoted tweets. This will initially allow Twitter to get in the market and become the first company in user’s brains giving them a lead on competitors.