Because I am a fan of Zara, I want to remind you:”Don’t say Chinese government is defensive towards foreign companies, your company should guarantee the good quality of your clothing! Please stop finding excuse for your bad quality clothing!”
About two years ago, China’s consumer watchdog attacked Zara for poor quality. The firm denies that it was singled out for political reasons. But the Chinese government typically targets foreign firms first. Last week McDonald’s and Carrefour were pilloried for minor lapses.
Zara has good operations management. It is famous for fast fashion. It only takes three weeks to make the draft to the shelves in stores. The renewal of it’s trendy clothing is really fast, so that consumers will be attracted to visit the store more than 2 times a month. The temptation from Zara is far more irresistible than other similar stores that only have two seasons to change clothing.
The fashionable clothing brings young customers; the cheap price absorbs more middle aged women to shop in Zara.
No matter how chic and cheap those clothing are, good quality and reputation are always the fundamental requirements.
This is just a warm reminder for the fast growing brand- Zara.