Author Archives: Crystal Liang

Social Media Marketing in 3 Minutes After watching the above video on Annie’s blog, I am excited to share similar contents/materials the IBC (International Business Conference) speakers talked about in regards to social media in today’s businesses Social media is … Continue reading →

Apple Inc. uses the “new product pricing” strategy when iphone mobile electronic devices were introduced in January 2007.  This highly innovative invention sets a “skimming” market-plus pricing, a price relatively higher than competitors.  The company’s objective is toward “profit orientation”, … Continue reading →

Mini on YouTube After watching the Mini Countryman film, I was extremely impressed with the fun lifestyle that the film was showing.  The film takes me on a journey of cheerful, amusing, and enjoyable life.  It is clear that this … Continue reading →

After seeing these fruit designed ads WMF used in advertising their kitchenware products, I am  interested in understanding the marketing aspect of this company.  WMF is known for functional quality goods, such as the knives shown above, which look sharp, … Continue reading →

paranormal_activity_2_trailer Paranormal Activity has been positioned as a scary movie when Paranormal Activity 1 was initially introduced in 2009.  This Halloween I had a chance to watch this movie in theater. Paranormal Activity 2 is definitely a “line extension” where … Continue reading →

After reading an article about a “Home Based Business Mom Earns $8795/Month Part Time” http://www.ultranews23.com/business/2010-live73/, I was excited to learn more about the Online Income Generator http://www.profitsmultiple.com/. This website homepage clearly captures my attention in understanding their STP (Segmentation Targeting, … Continue reading →

Hello fellow Comm 296 students, I have something very different for this week’s marketing blog, I’ve created a brochure for my potential advertising company.Enjoy! Who are we? We are the coordinators of this venue. We set things in motion. We … Continue reading →

At & t is extremely creative in their promotional campaign.  The company utilizes human hands to portrait animals, plants, tower, pepper, and other innovative items.  In each ad drawing, the marketing mix of 4p’s is clearly delivered.  For example, the … Continue reading →

Known for its ability to successfully deliver innovative products and fashionable designs, Lululemon constantly acquires and maintains loyal, athletic and self-motivated customers.  Lululemon’s athletic clothing line focuses its product in yoga-inspired apparel for mostly women.  The company has expanded its … Continue reading →

McDonald’s is well known for its fast food industry and good employee training program.  Their target customers range from children to seniors.  Children are thrilled to get happy meals that come along with toys.  Busy adults love the 24-hour drive-through, … Continue reading →