Eva's Café

Interesting Article: Ed Tech Investment Bubble

I came across an interesting article in Fortune from February that argues that there is a bubble in terms of educational technoloyg investments. The article states that:

Schools are slow to adopt new technology because they have to be: Their procurement processes are inflexible and complicated, involving contracts, RFPs, lawyers, review cycles, approvals, and compliances. This makes it difficult for small startups to sell their products into schools. The procurement cycle alone lasts long enough for a startup to run out of money.

The article also links to another article that discusses the challenges of finding who the audience is for your product. As we have discussed in the course, the user is often not the same person who makes the purchasing decisions. Anyhow, it is good to see that these topics are being explored in a wider discourse.

What articles and issues related to the venture side of educational technology have others come across?


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