Category Archives for Tips and tricks
Brand Architecture Building: A Step-by-Step Guide (Step 1)
Confused about how to organize your company’s brands? Here’s a multi-step guide and case study to help you define your brand and brand architecture. Continue reading
Font Faves #1: Hipster Series
Starting a series displaying wonderful free fonts and their download links. This one’s about fonts hipsters would use. Thumbs up if you love typography. Check it out! Continue reading
Chrome Extension Round-up Edition 1: Productivity
Chrome extensions to help increase your productivity. Great for students! Continue reading
Internships Abroad: A Shanghai Experience
A look into my 6-week summer internship in China at DDB as a second year student. Continue reading
So You Know How To Pitch… It’s just a shame that you’re too nervous.
I cringed as I typed the title of this blog post. “Oh, Valerie, Valerie, Valerie,” I think. “You could have done so much better.” Two months ago, I posted about how to pitch it to win it. I have since … Continue reading
Pitch It to Win It: 15-Second Elevator Pitching Tips from Forbes!
We’ve all heard it. The first impression. The elevator pitch. The adjustment of your voice a few tones higher. So what does it really take to capture someone’s attention in the first 15? Continue reading
University: A Foster Home for Innovative Ideas
“I remember Lego sets back in the day. There was a time when they did not come with a manual. ” – Eric Gales Windows has been my technological companion from humongous gray blocks to paper thin laptops. I joined the … Continue reading
Design Diary: Logos and Branding
Although I’ve never taken official classes in design, I have done quite a lot of research on aesthetics in design (part of the job for being creative executive), and here are some of my findings on logo research. Logos. What … Continue reading
First Year at Sauder? Been there, done that.
A second-year-to-be’s “Ultimate First Year Survival Guide,” with reviews on courses and teachers, with a bonus of all the golden resources that you’ll need. Continue reading