If the United Nations was fully funded,we still need Arc and social enterprises.The United Nation is dealing with general and larger scale affairs, yet Arc and social enterprises handle more specific works.The UN ,an intergovernment organization,consists of 193 member states and 2 observer states,which is a giganic organization.It is almost impossible for the UN to successfully manager all the concrete affairs.To the contrary,Arc and social entreprise aim to improve people living standard by concentrating on the concrete business,deep into local household.

Arc and social entreprise also play incredibly important roles in improving people’s  life.

In her post STARBUCKS WORKERS: RESPONSE TO MICHAEL SKY, Angela Lan connects starbucks new worker policy with social value and social responability.She mentions that’ Starbucks encouraging employees to self-express with their fashion and/or tattoo is an important step to obtaining necessary freedom in the workplace.’I could not agree with her opinion more. But we can also think of the policy impact on the company itself.

In class 19, we learned that the organization culture of a company have deep influence on its development.Starbucks new policy is  beneficial to form an proactive and open-minded organization culture.Workers have more freedom in working environment,which is helpful to improve their working effeciency.Also working in a favourable and cozy environment,employees can deliver their happiness to customers.However,to give more freedom to employees does not mean to indulge them to do whatever they want.Starbucks just abandoned unnecessery rules to promote the operation.Providing certain training courses to employees especially new hands will yeild unexpected benefits.

(From:top-5-pumpkin-treats-for-fall)

As a Canadian coffee retailer,Second Cup Ltd.suffered an incredible loss in the third quarter alone with the sales dropping,in face of the heated up competition with other coffee retailers such as Starbucks and Tim Hortons.The company is trying to seek new strategies in hope of occupying larger market share as Tim Horton; Starbucks experiences rapid growth and expansion.

The company aims to develop new products and design ‘cafe for the future’ in order to restore its resplendence.From the knowledge learned in class, I think faced with pressure and challenges from other coffee retailers the Second Cup ought to design their value proposition.Hence, the company can do advertisements based on the value proposition.Creating ‘coffee for the future’ can help the Second Cup attract new customers and make customers redefine the company in their mind.In order to obtain the active position in the coffee wars, it is never enough for the company to just develop new products.The Second Cup should dedicate effort to improve its service.A good service is rewarding for increasing customers’ loyalty. In addition, the company can also analysis its rivals’ features so as to compare the weakness and strength, which is helpful to make strategies.

Resuorce:

http://www.quickmba.com/marketing/ries-trout/positioning/

http://www.cbc.ca/news/business/second-cup-seeks-turnaround-as-coffee-wars-heat-up-1.2821987

Nov 11 is a special day for most people in China, although it is neither a legal holiday or an traditional festival in China. It is the annual online shopping promotion day in Tmallthe online retail giant belonging to the Alibaba Group, which is a sort of like Boxing day in Canada.This online shopping carnival was firstly launched by the Alibaba Group, yet be expended to and imitated by other e-business retailers trying to occupy the market share.So far, Tmall has still been the destination for the majority of the customers at that day.

At that day, an incredible number of customers pour into the Tmall websites and rush to purchase goods, with sum volume up to 2.5 hundred millions within 10 minutes.The carnival is beneficial to both sellers and customers.On the one hand, this is a chance for merchants to clear the inventory even to increase the brand cognitive.In the period prior to the day, some brand  will deliver the promotion information to customers.In order to maximize their profit and decrease the inventory, they came out a way that is to let those who want to buy the promotion commodities make orders and pay deposits first.Therefore, the producers can control the inventory and produce the more the hot-goods.On the other, customers can purchase the goods at cheaper prices.

Resource:http://www.putaojiayuan.com/psd/13102571065.html

http://baike.baidu.com/item/%E5%8F%8C%E5%8D%81%E4%B8%80%E8%B4%AD%E7%89%A9%E7%8B%82%E6%AC%A2%E8%8A%82?from_id=10142546&type=syn&fromtitle=%E6%B7%98%E5%AE%9D%E5%8F%8C%E5%8D%81%E4%B8%80%E7%8B%82%E6%AC%A2%E8%8A%82&fr=aladdin

Having the opportunity to hear career stories from alums is exciting and meaningful, which provide the channel to link the experienced graduates to the undergraduates.In the process of communication, the three alums not only captured why and how they began to build their careers, but also were willing to answer the questions from students. They shared their experience to help us be better prepared to be engaged in the business world.

Jennifer Martin,a mother of several children and starting her own business in mid-life stage,showed how to develop own business when facing the conflict between the high risk from setting up it and responsibility for a family.Her solution is to try to find ways to minimize the risk without sacrificing the others.She also innovated the approaches of production with her skills.

Paul Gill, the founder of Naked Coconuts, shared how to attract customers and increase the customers’ loyalty also how the company operates in general.What impressed me most is the high value of honesty.If companies aim to sustainable development, they ought to obtain trustees from the customers.And being honest to customers is rewarding to that.

Paul Davidescu, the CEO of Tangoo a social, mobile app company,represented what the Tangoo can do for users and the reason for developing this kind of app.From what he said, one of the reasons for that is that when he was an university student in city Vancouver, it is not easy to find place for fun occasionally.Therefore he came out of the idea designing an app for those who are seeking place for fun.I learn that we can find business opportunities from our daily life,and the business skills learned in class can help us to promote it.

Resource:

http://www.theglobeandmail.com/report-on-business/small-business/sb-managing/leadership/dinner-planning-company-re-emerges-overnight-as-pocket-concierge/article20898113/

http://www.nakedcoconuts.com

http://www.theglobeandmail.com/report-on-business/small-business/sb-managing/leadership/artisan-soda-producer-finds-success-in-small-batches/article13758121/

As we can see from the First Nations relative article, those aboriginal people are devoted to fighting for protecting their motherland environment.This can be regard as an external social culture and stakeholder factor that may have an incrediable impact on companies especially for some gigantic projects.In the incidence showed on the article, the reason is obvious for why the First Nations were strongly against the oil pipeline construction.Concerning the future negative and high-risk environmental influence, the First Nation convinced that the damage from the project will whelm its economy benefit.Once there exist oil leak phenomenon, their “mother river” would confront severe pollution.

To build a win-win model for both the company and the aboriginal community is not an easy work.However, there still ways to go. Take the project mentioned, for example, company Enbridge can focus on improving the quality of pipelines and meeting the First Nation’s requirement for the construction by technology.At the same time, they can even help First Nation enhance the local environment protection.On the other side, persuading the First Nation to approve the project is important.The company can think in the locals’ shoes that are better to solve conflicts between them.

In conclusion, when initiating projects, companies should take the external social culture and stakeholders’ interests into consideration.

Established from 1974, UNIQLO is just like its name meaning “Unique+Clothing=UNIQLO” becoming  an unique brand worldwide.Rapid revenue growth,global extension for large-scale stores  and worldwide customer recognition all of these indicate UNIQLO is  a successful company. A few  people after seeing UNIQLO’s products may raise a question about how could this brand be such successful since it neither fast-fashionable nor stylish. In my opinion, UNIQLO’s success is not accomplished in an action or just by fortune.

UNIQLO is Made for All.Utterly different from some fast-fashion brands like H&M,Forever 21 and ZARA, UNIQLO doesn’t put much attention on following current fashion trend. They do not merely focuses on a typical customer group.On the contrary, they target at people from all age period and all walks of life.Clothes from them are mostly for Daily life and basic fashion components with universal appeal to empower individuals to express their sense of style.[1]Hence they possess massive number of potential customers.

UNIQLO’s success has a large association with its reputation that providing high-quality clothes with affordable price.The company has a team of technical specialists, at the same time keeping strictly supervised production process.The impression of ‘high quality, low price’has come into most customers’ mind. So, it is not odd that most of those customs return to UNIQLO.Furthermore, UNIQLO highly values customers’ feedback and develop new clothes mostly depending on that.

What is incredibly important is that UNIQLO business model  well-known as SPAhas made a huge contribution to the company’s operations.UNIQLO was the first company in Japan to establish a SPA (Specialty store retailer of Private label Apparel)* model encompassing all stages of the business–from design and production to final sale. [2] Focusing on opening large-scale warehouse shops, they avoid the cost of extra warehouse. Standardized shop makes it  better manager , integrating the shop layout, the price and promotions.They provide customers quite different clothes-shopping experiences.

Resource:

UNIQLO Business Model | FAST RETAILING CO., LTD.(n.d.).Retrieved from http://www.fastretailing.com/eng/group/strategy/uniqlobusiness.html

WELCOME TO UNIQLO – Google. (n.d.). Retrieved from

http://cawes-proecons.blogspot.co.uk/

Harwin adds Aerco to strengthen distribution channel in hi … (n.d.). Retrieved from

http://www.cieonline.co.uk/harwin-adds-aerco-to-strengthen-distribution-channel-in-hi-rel-markets.aspx

http://www.businessinsider.com/uniqlo-taking-over-the-world-2014-2?op=1http://www.fastretailing.com/eng/group/strategy/tactics.html

Found in 1998 by a 18 people group led by Jack Ma,Alibaba has developed incredibly fast over the 16 years and has developed the biggest online-market in China.The company not noly provides the platform for both customers and merchants  to build connection ,but also creates the largest third-party online paymant service provider-The Alipay. Obviously,the company has changed the total market in China and people’s life.

In September 2014,Alibaba’OPI become the largest tech OPI in American.This company service as a bridge connecting the customer and the merchant.There are many reasons for it  has gained such giganic success.including itself strenth and extenal oppotunities . Alibaba  itself owns plenty of merits many others can use for reference.First of all,they builds healthy enterprise culture and value,operating an ecosystem where all participants – consumers, merchants, third-party service providers and others – have an opportunity to prosper.[1] They possess favourable managerment framework.For customer segment,they design different online platfrom cater to different groups.Take the 1688 Agent for example, this website is mainly for wholesale,which targets at traders.But theTaobao is created as retail  marketpalce for customers in all walks of life and shoppers.In a addition.as Taobao  mainly focuses on China online market,to extend global business Alibaba established a worldwide platform namedAliexpress.The platform enables consumers from around the world to buy directly from wholesalers and manufacturers in China and have access to a wide variety of products at wholesale prices.[2] Futhermore, the Alipay also facilitates people to shopping and paying online.

We can not also ignore the fact Aibaba’s success are related to enormous oppotunities ,in a certain. The recent 20 years,the economy in China has experienced rapid development,particularly in the second industry.Both productivity and people’s purchasing power increase dramaticly.So the need for a platform to connect the two groups is urgent.And Alibaba just come out in time to satisfied the need.

Resource:

http://www.alibabagroup.com/en/about/overview

http://projects.wsj.com/alibaba/#chapter1

http://www.alibabagroup.com/en/about/businesses[1]'[2]

http://www.aliexpress.com/

http://online.wsj.com/articles/alibabas-ipo-priced-at-68-a-share-1411075675?mod=WSJ_hp_LEFTTopStories

http://www.examinechina.com/blog/tag/alibaba/

Issued since February 2013,the scandel that 100% horsemeat were sold with the lable of beef in supermarket Aldi catched extensive attention.

From Sze Sze Cecilia Tang’sPostwe can see that she mostly fouses on analysising the the company Aldi’s unethic behavoires. I ultterly agree with some of her points,such as regarding that what the Aldi did is an unethic practices and would have negative impact on the repution of the company.However, I can not agree with her that putting all blame on Aldi. Because  there was still no evidence showing that is Aldi changing beef to horsemeat to sell .Its meat supplier Comigel may also replace the meat before meat delivered to Aldi.

In my opinion, the unethic bussiness pratice violated The shakeholder theory,which caused harmful effect both on comsumers and merchants.On the one side,both Aldi and  Comigel may have negative reputation , a few customers would not like to choose food from Aldi. The companies lose trust from customers. On the customers’ side, they have to take a risk to buy food.And themselves can not garantee what they eat is safe.So  wise companies would not be willing to sacrifice the customers’ interest to gain more revenue. What they tend to is to try to benefit all the shakeholders.

Resource:

http://www.snopes.com/food/tainted/aldi.asp

http://www.theguardian.com/business/2013/feb/09/aldi-100-percent-horsemeat-beef-products

Although some companies may  gain  considerable revenue in short run by neglecting business ethic, these immoral behaviors will mislead companies to  hazard and even to bankrupt. It seems that some companies are inclined to only fouse on how to decrease cost price no matter whether the approaches be ethical or not.As with unlawful methods,they appear to earn more profit. Nevertheless, in the long run, these will take incredible toll both on customers and merchant. On the customers side, their health is under threat. They are taking risks when consuming the products.On the other hand, if the company gains revenue form unproper ways , its ruputation may be damanged ,which is invisible value of the corporation. Once a company exist illegal actions, regardless of whatever they do, it can be utterly tough to regain trust from the public.

When companies stick to business ethic, they lead their interest with other shakeholders'( such as customers, employees,shareholders,etc.) interest to the same direction. They  care about the society , and they take responsibility.Things will drift into win-win situation.