As we can see from the First Nations relative article, those aboriginal people are devoted to fighting for protecting their motherland environment.This can be regard as an external social culture and stakeholder factor that may have an incrediable impact on companies especially for some gigantic projects.In the incidence showed on the article, the reason is obvious for why the First Nations were strongly against the oil pipeline construction.Concerning the future negative and high-risk environmental influence, the First Nation convinced that the damage from the project will whelm its economy benefit.Once there exist oil leak phenomenon, their “mother river” would confront severe pollution.

To build a win-win model for both the company and the aboriginal community is not an easy work.However, there still ways to go. Take the project mentioned, for example, company Enbridge can focus on improving the quality of pipelines and meeting the First Nation’s requirement for the construction by technology.At the same time, they can even help First Nation enhance the local environment protection.On the other side, persuading the First Nation to approve the project is important.The company can think in the locals’ shoes that are better to solve conflicts between them.

In conclusion, when initiating projects, companies should take the external social culture and stakeholders’ interests into consideration.

 

 

Established from 1974, UNIQLO is just like its name meaning “Unique+Clothing=UNIQLO” becoming  an unique brand worldwide.Rapid revenue growth,global extension for large-scale stores  and worldwide customer recognition all of these indicate UNIQLO is  a successful company. A few  people after seeing UNIQLO’s products may raise a question about how could this brand be such successful since it neither fast-fashionable nor stylish. In my opinion, UNIQLO’s success is not accomplished in an action or just by fortune.

 

UNIQLO is Made for All.Utterly different from some fast-fashion brands like H&M,Forever 21 and ZARA, UNIQLO doesn’t put much attention on following current fashion trend. They do not merely focuses on a typical customer group.On the contrary, they target at people from all age period and all walks of life.Clothes from them are mostly for Daily life and basic fashion components with universal appeal to empower individuals to express their sense of style.[1]Hence they possess massive number of potential customers.

 

UNIQLO’s success has a large association with its reputation that providing high-quality clothes with affordable price.The company has a team of technical specialists, at the same time keeping strictly supervised production process.The impression of ‘high quality, low price’has come into most customers’ mind. So, it is not odd that most of those customs return to UNIQLO.Furthermore, UNIQLO highly values customers’ feedback and develop new clothes mostly depending on that.

What is incredibly important is that UNIQLO business model  well-known as SPAhas made a huge contribution to the company’s operations.UNIQLO was the first company in Japan to establish a SPA (Specialty store retailer of Private label Apparel)* model encompassing all stages of the business–from design and production to final sale. [2] Focusing on opening large-scale warehouse shops, they avoid the cost of extra warehouse. Standardized shop makes it  better manager , integrating the shop layout, the price and promotions.They provide customers quite different clothes-shopping experiences.

Resource:

UNIQLO Business Model | FAST RETAILING CO., LTD.(n.d.).Retrieved from http://www.fastretailing.com/eng/group/strategy/uniqlobusiness.html

WELCOME TO UNIQLO – Google. (n.d.). Retrieved from

http://cawes-proecons.blogspot.co.uk/

Harwin adds Aerco to strengthen distribution channel in hi … (n.d.). Retrieved from

http://www.cieonline.co.uk/harwin-adds-aerco-to-strengthen-distribution-channel-in-hi-rel-markets.aspx

http://www.businessinsider.com/uniqlo-taking-over-the-world-2014-2?op=1http://www.fastretailing.com/eng/group/strategy/tactics.html

 

Found in 1998 by a 18 people group led by Jack Ma,Alibaba has developed incredibly fast over the 16 years and has developed the biggest online-market in China.The company not noly provides the platform for both customers and merchants  to build connection ,but also creates the largest third-party online paymant service provider-The Alipay. Obviously,the company has changed the total market in China and people’s life.

          

In September 2014,Alibaba’OPI become the largest tech OPI in American.This company service as a bridge connecting the customer and the merchant.There are many reasons for it  has gained such giganic success.including itself strenth and extenal oppotunities . Alibaba  itself owns plenty of merits many others can use for reference.First of all,they builds healthy enterprise culture and value,operating an ecosystem where all participants – consumers, merchants, third-party service providers and others – have an opportunity to prosper.[1] They possess favourable managerment framework.For customer segment,they design different online platfrom cater to different groups.Take the 1688 Agent for example, this website is mainly for wholesale,which targets at traders.But theTaobao is created as retail  marketpalce for customers in all walks of life and shoppers.In a addition.as Taobao  mainly focuses on China online market,to extend global business Alibaba established a worldwide platform namedAliexpress.The platform enables consumers from around the world to buy directly from wholesalers and manufacturers in China and have access to a wide variety of products at wholesale prices.[2] Futhermore, the Alipay also facilitates people to shopping and paying online.

We can not also ignore the fact Aibaba’s success are related to enormous oppotunities ,in a certain. The recent 20 years,the economy in China has experienced rapid development,particularly in the second industry.Both productivity and people’s purchasing power increase dramaticly.So the need for a platform to connect the two groups is urgent.And Alibaba just come out in time to satisfied the need.

Resource:

http://www.alibabagroup.com/en/about/overview

http://projects.wsj.com/alibaba/#chapter1

http://www.alibabagroup.com/en/about/businesses[1]'[2]

http://www.aliexpress.com/

http://online.wsj.com/articles/alibabas-ipo-priced-at-68-a-share-1411075675?mod=WSJ_hp_LEFTTopStories

http://www.examinechina.com/blog/tag/alibaba/

Issued since February 2013,the scandel that 100% horsemeat were sold with the lable of beef in supermarket Aldi catched extensive attention.

From Sze Sze Cecilia Tang’sPostwe can see that she mostly fouses on analysising the the company Aldi’s unethic behavoires. I ultterly agree with some of her points,such as regarding that what the Aldi did is an unethic practices and would have negative impact on the repution of the company.However, I can not agree with her that putting all blame on Aldi. Because  there was still no evidence showing that is Aldi changing beef to horsemeat to sell .Its meat supplier Comigel may also replace the meat before meat delivered to Aldi.

In my opinion, the unethic bussiness pratice violated The shakeholder theory,which caused harmful effect both on comsumers and merchants.On the one side,both Aldi and  Comigel may have negative reputation , a few customers would not like to choose food from Aldi. The companies lose trust from customers. On the customers’ side, they have to take a risk to buy food.And themselves can not garantee what they eat is safe.So  wise companies would not be willing to sacrifice the customers’ interest to gain more revenue. What they tend to is to try to benefit all the shakeholders.

Resource:

http://www.snopes.com/food/tainted/aldi.asp

http://www.theguardian.com/business/2013/feb/09/aldi-100-percent-horsemeat-beef-products