Nov 11 is a special day for most people in China, although it is neither a legal holiday or an traditional festival in China. It is the annual online shopping promotion day in Tmallthe online retail giant belonging to the Alibaba Group, which is a sort of like Boxing day in Canada.This online shopping carnival was firstly launched by the Alibaba Group, yet be expended to and imitated by other e-business retailers trying to occupy the market share.So far, Tmall has still been the destination for the majority of the customers at that day.

At that day, an incredible number of customers pour into the Tmall websites and rush to purchase goods, with sum volume up to 2.5 hundred millions within 10 minutes.The carnival is beneficial to both sellers and customers.On the one hand, this is a chance for merchants to clear the inventory even to increase the brand cognitive.In the period prior to the day, some brand  will deliver the promotion information to customers.In order to maximize their profit and decrease the inventory, they came out a way that is to let those who want to buy the promotion commodities make orders and pay deposits first.Therefore, the producers can control the inventory and produce the more the hot-goods.On the other, customers can purchase the goods at cheaper prices.

Resource:http://www.putaojiayuan.com/psd/13102571065.html

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