As we can see from the First Nations relative article, those aboriginal people are devoted to fighting for protecting their motherland environment.This can be regard as an external social culture and stakeholder factor that may have an incrediable impact on companies especially for some gigantic projects.In the incidence showed on the article, the reason is obvious for why the First Nations were strongly against the oil pipeline construction.Concerning the future negative and high-risk environmental influence, the First Nation convinced that the damage from the project will whelm its economy benefit.Once there exist oil leak phenomenon, their “mother river” would confront severe pollution.

To build a win-win model for both the company and the aboriginal community is not an easy work.However, there still ways to go. Take the project mentioned, for example, company Enbridge can focus on improving the quality of pipelines and meeting the First Nation’s requirement for the construction by technology.At the same time, they can even help First Nation enhance the local environment protection.On the other side, persuading the First Nation to approve the project is important.The company can think in the locals’ shoes that are better to solve conflicts between them.

In conclusion, when initiating projects, companies should take the external social culture and stakeholders’ interests into consideration.