Found in 1998 by a 18 people group led by Jack Ma,Alibaba has developed incredibly fast over the 16 years and has developed the biggest online-market in China.The company not noly provides the platform for both customers and merchants to build connection ,but also creates the largest third-party online paymant service provider-The Alipay. Obviously,the company has changed the total market in China and people’s life.
In September 2014,Alibaba’OPI become the largest tech OPI in American.This company service as a bridge connecting the customer and the merchant.There are many reasons for it has gained such giganic success.including itself strenth and extenal oppotunities . Alibaba itself owns plenty of merits many others can use for reference.First of all,they builds healthy enterprise culture and value,operating an ecosystem where all participants – consumers, merchants, third-party service providers and others – have an opportunity to prosper.[1] They possess favourable managerment framework.For customer segment,they design different online platfrom cater to different groups.Take the 1688 Agent for example, this website is mainly for wholesale,which targets at traders.But theTaobao is created as retail marketpalce for customers in all walks of life and shoppers.In a addition.as Taobao mainly focuses on China online market,to extend global business Alibaba established a worldwide platform namedAliexpress.The platform enables consumers from around the world to buy directly from wholesalers and manufacturers in China and have access to a wide variety of products at wholesale prices.[2] Futhermore, the Alipay also facilitates people to shopping and paying online.
We can not also ignore the fact Aibaba’s success are related to enormous oppotunities ,in a certain. The recent 20 years,the economy in China has experienced rapid development,particularly in the second industry.Both productivity and people’s purchasing power increase dramaticly.So the need for a platform to connect the two groups is urgent.And Alibaba just come out in time to satisfied the need.
Resource:
http://www.alibabagroup.com/en/about/overview
http://projects.wsj.com/alibaba/#chapter1
Recent Comments