MEMORANDUM
To: Team BEAD, ENGL 301 Writing Team
From: Brian Wang, ENGL 301 Student
Date: October 18, 2019
Subject: Brian Wang ENGL301 – LinkedIn Best Practices
I want to share with you about my findings on best practices on LinkedIn. I took a employee seeking employment perspective and tailored my findings on connecting with influencers and potential employers.
The top 10 best practices I found are:
- Completing your LinkedIn profile as it’s been shown to receive 30% more weekly views (LinkedIn Marketing Solutions)
- Sharing content that is relevant to you and content that you are passionate about (LinkedIn Marketing Solutions)
- Customize your public profile URL for searchability (Zantal-Wiener, 2019)
- Get endorsed for your skills (Zantal-Wiener, 2019)
- Write a good summary that engages your audience (Marx, 2018)
- Ask for reviews and testimonials (Marx, 2018)
- Include visuals such as profile picture and relevant pictures to your posts (Marx, 2018)
- Include an informative headline (Social Hire)
- Search engine optimize your page with key words (Social Hire)
- Ask for recommendations to be written for you on LinkedIn, it is seen as a modern reference letter (Social Hire)
I hope this is useful in helping you creating your LinkedIn pages and I cannot wait to connect with you all. Thank you for your time in advance and please let me know by replying to my email (brian.wang@alumni.ubc.ca) if you have any questions.
References
“LinkedIn Best Practices For Networking Success.” Social Hire, https://social-hire.com/blog/candidate/linkedin-best-practices-for-networking-success.
“LinkedIn Pages Best Practices.” LinkedIn Marketing Solutions, https://business.linkedin.com/marketing-solutions/linkedin-pages/best-practices.
Marx, Wendy. “10 LinkedIn Best Practices That Will Accelerate Your Business.” Business 2 Community, 26 Feb. 2018, https://www.business2community.com/linkedin/10-linkedin-best-practices-will-accelerate-business-02018010.
Zantal-Wiener, Amanda. “29 LinkedIn Tips for Professional Networking, Business & Marketing.” HubSpot Blog, 14 Oct. 2019, https://blog.hubspot.com/blog/tabid/6307/bid/23454/the-ultimate-cheat-sheet-for-mastering-linkedin.aspx.
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