To: Members of the writing team “The Penning Palls”
From: Taras Shyp, student of ENGL 301
Date: October 21, 2019
Subject: Best Practices for LinkedIn Professional Networking
As requested in Lesson 2:2 assignments, the following list summarizes best practices for professional networking on LinkedIn:
- Create valuable content – make an engaging headline, include an appropriate professional profile photo and post relevant content.
- Be regular in your activity – update your status and post new materials on a regularly base.
- Check your personal connection pool – through a personal searchable pool you can scope potential users and extend the LinkedIn community.
- Use personalized notes – send an individual invites to every single person, introducing yourself and describing why you are inviting them to connect.
- Showcase your work – upload visual content: images, videos, presentations to make page`s content more noteworthy and reader-friendly.
- Join/follow professional groups and communities – highlight your professional interests by engaging in the related groups, which could help to form new connections.
- Avoid LinkedIn pitfalls – eschew common user`s mistakes: abstain from sharing irrelevant materials; add your e-mail address, blog`s page, link to personal website to foster the contact.
- Proofreading – review spelling and grammar thoroughly before every new posts.
- Always be learning about LinkedIn – there is a vast number of resources for best LinkedIn practice, try to regularly check them out to continuously refine your profile.
I assume that this list will be helpful for you while creating a personal profile. If there are any questions or concerns, please do not hesitate to reach me out at tshyp@alumni.ubc.ca.
Works Cited
John Crant. “Using LinkedIn to Boost Top Financial Careers”. The Journal of Corporate Accounting & Finance. 18 February 2014. https://doi.org/10.1002/jcaf.21935
“How to Effectively Use LinkedIn.” Student Services, University of British Columbia, 18 July 2019, www.students.ubc.ca/career/career-resources/effectively-use-linkedin. Accessed October 21, 2019
Meredith Katz. “How to promote your work through LinkedIn”. The Willey Network. May 1, 2014. https://www.wiley.com/network/researchers/promoting-your-article/how-to-promote-your-work-through-linkedin. Accessed October 21, 2019
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