Formal Report Outline – Expanding Customer Base for Futian Dumpling Restaurant

Introduction
1. Background and problem of Futian Dumpling Restaurant
2. Overview of the vegetarian culture in Canada
3. Purpose of the report
4. Introduce the proposed solution: provide vegan foods
Data Collection
1. Information from the owner of Futian Dumpling Restaurant
  1. The factors for designing of food menu
  2. Understanding of vegetarian culture
  3. Opinion about group meal ordering and normal customers
  4. Opinion and concern about providing vegan foods
2. Online survey for vegetarian/vegan people
  1. The opinion of shrimp or eggs in vegan foods
  2. The opinion and experience of eating with non-vegetarian people
  3. Factors of choosing restaurants (with and without non-vegetarian friends)
3. Online survey for meat-eatter people
  1. The opinion of trying vegan foods
  2. The opinion and experience of eating with vegetarian people
  3. Factors of choosing restaurants (with and without vegetarian friends)
4. Interview with facilities coordinators about group meals ordering
  1. The ways of group meal ordering. (e.g. Online website or offline contact)
  2. Factors for choosing restaurants
  3. Experience and feedback for Futian Dumpling Restaurant (if they have chosen or considered it before)
Conclusion
1. Analysis of the proposed solution
2. Summary of findings
3. Suggestions for the restaurant owner