While trying to access Week 4 readings, I ran into some snags. Thought I’d share a more direct way of accessing the UBC library journal articles here. You’d be prompted to authenticate using your UBC login.
Ghemawat, P. (2007). Managing differences: The central challenge of global strategy. Harvard Business Review, 85(3), 58-68.
Elberse, A. (2008). Should you invest in the long tail? Harvard Business Review, 86(7/8), 88-96.
De Coster, R & Butler, C. (2005). Assessment of proposals for new technology ventures in the UK: Characteristics of university spin-off companies. Technovation 25(5), 535-543.