Eva's Café

Article: Building Compelling Value Proposition

I just stumbled upon an interesting article on Forbes.com about building a compelling value proposition. It has a chart about how to best position value propositions in relation to being blatant vs latent or aspirational vs critical. I thought it might be a useful consideration for our upcoming A3 Venture pitch assignment.

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http://www.forbes.com/sites/michaelskok/2013/06/14/4-steps-to-building-a-compelling-value-proposition/

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